Digital marketing is an incredibly popular field of study and work. It refers to the advertisement and marketing delivered via digital mediums, such as social media, search engines, mobile apps, and email.
Employing these outlets, the companies use digital marketing with the help of media tools to promote their products and services. Individuals and businesses consider digital marketing as the most important way to reach their right customer base.
However, to be thorough with Digital marketing rules and their implementation, one must enroll in nothing but the best Google digital marketing certification courses.
Here, in this guide, we will address some of the best courses to help you learn this field of study better. Let’s dive in and read about each course in detail.
Top Google Digital Marketing Certification Courses
- Fundamentals Of Digital Marketing
- Marketing In A Digital World Created By the University Of Illinois Gies Business and Powered by Coursera
- Make Sure Customers Find You Online
- Get A Business Online
- Promote A Business With Online Advertising
- Connect With Customers Over Mobile
- How To Enhance And Protect Your Online Campaign
- Google Ads Search By Skillshop
- Expand A Business To Other Countries
How Good Is Google Digital Marketing Course – Let’s Find Out!
1. Fundamentals of Digital Marketing Google Certificate – [Learn Digital]
About this course
In this Google Garage digital marketing course, you will learn the fundamentals of digital marketing. You will be well-acquainted with the fundamentals of email marketing, including using A/B testing, creating simple landing pages, and tracking responses.
It is a no-cost Interactive Advertising Bureau-accredited course. Once you complete all twenty-six modules of this course, you will bag a certificate of completion as well.
| Modules | 26 |
| Paid | No. It is a free course. |
| Duration | 40 Hours |
| Level | Beginner |
| Certification | Yes |
The Google trainers have prepared all the learning modules included in this Google digital marketing training. Each of them is equipped with several practical exercises and real-world examples, which can help you channel your knowledge and put it into action.
You will find several interactive and engaging video tutorials in this Google digital marketing certification course, which will teach you skills, such as:
- e-Commerce
- SEO
- Email marketing
- SEM
- Mobile Marketing
- Video Marketing
- Local marketing
- Social media marketing
Another pro associated with this best Google digital marketing certification course is that you get unlimited access to all the resources in the course.
Having this fundamentals of digital marketing Google certificate is a great way to present to employers that you have a thorough understanding of the key digital marketing concepts. You can also add your knowledge from the course to your CV or share the certification on LinkedIn to boost your chances of landing a job.
How does the course work?
In this Google Garage digital marketing certification course, you learn several new skills via bite-sized tutorials. Once you are through with all the tutorials, you can take the quiz and get certified after passing the quiz.
2. Marketing in a Digital World Created by University of Illinois Gies Business and powered by Coursera – Offered by Google – [Learn Digital]
About the course
Coursera powers the next Google online digital marketing course on our list. It examines how digital tools, such as smartphones, the internet, and 3D printing have incredibly revolutionized the marketing world by shifting the balance of power and taking it from the firms to the consumers.
| Modules | 4 |
| Paid | No. It is a free course |
| Duration | 30 Hours |
| Level | Beginner |
| Certification | Yes |
Over 150,000 learners have availed of this course, and Class Central rates it as one of the Top 50 MOOCs of All Time. Moreover, this is one of the best online digital marketing courses with certificates by Google that is also a part of iMBA provided by the University of Illinois – a fully accredited and flexible online MBA program, available at a very competitive price.
Overall, this is an interactive and engaging Google digital marketing certification course equipped with projects, quizzes, and pre-recorded videos. After completing all the assignments and the course exercises, you will bag a shareable electronic certificate.
You can include this Google Garage digital marketing certification in your CV or share it on your LinkedIn to boost your employment chances.
3. Make sure customers find you online – Offered by Google – [Learn Digital]
About the course
It is a free Google Garage digital marketing certification, wherein you discover a couple of ways businesses can connect and reach more customers online. Further, the course will also educate you on bettering your search engine performance, boosting awareness and sales, and using online advertising or SEM.
| Modules | 4 |
| Paid | No. It is a free course. |
| Duration | 3 Hours |
| Level | Beginner |
| Certification | Yes |
This is one of the best Google digital marketing training programs composed of several video tutorials. In addition, you will also learn some essential tips, which are pretty easy to implement.
Towards the end of the course, there are assessments, which can help gauge your understanding of the knowledge. You get unlimited access to all the resources included in this best Google digital marketing course.
Skills you will learn
Some skills that you will learn via this fundamentals of digital marketing Google garage course are:
- Analytics and data insights – Herein, you will be introduced to Analytics, wherein you will learn to analyze and collect user data and convert it into actionable insights.
- SEM – Herein, you will be introduced to Google ads. Further, you will also learn about the different available research tools. More so, the course will also familiarize you with the drill to pick keywords and optimize the campaigns to acquire a better return.
- SEO – In this part, you will learn to differentiate between paid and organic search. Further, the course will teach you the correct technique to draft the most effective SEO plan. You will learn to optimize the web pages to make it easier for the users to locate your content.
- Web optimization – Lastly, in this part of the course, you will work on the correct channels that help you materialize your business goals and generate better user experiences.
4. Get a business online – Offered by Google – [Learn Digital]
About the course
In this Google digital marketing certification, you will learn to build a digital presence, stay safe from hackers, and sell to your online customers. This is a free Google digital marketing course, wherein you discover all that it takes for you to start and run a successful online business.
Further, you will also learn to use e-commerce, build a digital presence, get local recognition, and protect your business from hackers.
| Modules | 7 |
| Paid | No. It is a free course. |
| Duration | 3 Hours |
| Level | Beginner |
| Certification | Yes |
This is the best Google digital marketing certification course comprising an array of video tutorials. You will also find many easy-to-implement tips, along with assessment tests and quizzes to check how well you have learned what’s been taught in the class.
All the resources in this Google digital marketing course come with unlimited access.
Skills you will learn:
Some skills learned via this fundamentals of digital marketing Google garage course are:
- Business strategy – In this part of the course, you will learn to track and define clear goals. Further, the instructor will teach you how to segment audiences and analyze the data to better your online marketing efforts.
- Display advertising – Herein, you will learn to get noticed by identifying your suitable audience, strategies, and ad networks for your display ads.
- Analytics and data insights – In this part, you will be introduced to Analytics, and you will learn to analyze and collect user data and convert it into actionable insights.
- E-commerce – Herein, you will be introduced to all the tools and strategies needed to build an online store and sell online while optimizing the user experience.
- SEM – It is an introduction to Google Ads, wherein you will be familiarized with several research tools and tips to pick keywords and optimize the campaigns to yield a higher return.
- SEO – This part of the course will present the difference between paid and organic search. You will also learn to build an effective SEO plan and optimize the pages on the website to make it easier for users to locate content.
- Social media – The last part of the course will teach you the tips to identify the correct social networking websites and produce good content that your audience will love. Also, you will learn to measure your social media success.
5. Promote a business with online advertising – Offered by Google – [Learn Digital]
About the course
Now, we have come to the fifth Google digital marketing course. In this, you will discover all the online tools that you can use to promote an online business, attract a suitable customer base, and build your advertising and marketing strategy.
Further, the course also teaches you how display and video ads work to access your designated audience. It is a free Google Garage digital marketing certification course.
| Modules | 5 |
| Paid | No. It is a free course. |
| Duration | 3 Hours |
| Level | Beginner |
| Certification | Yes |
This is more than just theoretical Google digital marketing training. The Google digital marketing certification course comes with an array of video tutorials, along with a variety of easy-to-implement tips, which will make learning more fun and engaging.
Further, each topic has multiple assessments that will check how well you pick up. Finally, all the resources included in the course come with lifetime access.
Skills you will learn:
A few skills that you will learn in this course are:
- Local marketing – In this part of the Google digital marketing certification course, you will learn to engage and reach the potential customers around you by using local directories, and mobile marketing, and by building a local search presence.
- SEO – You will learn to differentiate between paid and organic search, devise an effective SEO plan, and optimize your web pages to make content easily available for the users.
- eCommerce – It will include all the tools and strategies you require to build an online store, offer the best user experience, and sell online.
- Business strategy – In this segment, you will learn to track and define clear goals, analyze the data, and segment audiences to better your marketing efforts.
- Video marketing – In this segment of one of the top online digital marketing courses with certificates by Google, you will learn to integrate video into your online strategy. Further, the course teaches you how to build video ads on a budget and ensure that the right audience sees your video ads.
- SEM – This is an introduction to Google ads and will teach you about the different research tools available. Further, the course introduces you to optimizing campaigns and picking keywords that guarantee a better return.
- Display advertisement – This will teach you the techniques to get noticed and identified by the right audience. Further, you will also learn the strategies for ad networks and display ads.
- Social media – This course segment helps you identify the correct social networking sites, produce phenomenal content that your users will love, and measure your online success.
- Email marketing – Here, you will learn to track responses, build simple landing pages, and employ A/B testing.
6. Connect with customers over mobile – Offered by Google – [Learn Digital]
About the course
In this Google digital marketing course, you will learn to grow your online presence and reach new customers on their mobiles. It is one of free best Google digital marketing certification courses.
| Modules | 2 |
| Paid | No. It is a free course. |
| Duration | 1 Hour |
| Level | Beginner |
| Certification | Yes |
This is not a boring theoretical Google digital marketing course. Instead, this course has it a multitude of video tutorials, which will help you stay engaged across the course.
More so, you will find a bunch of end-of-topic assessments, wherein the instructor can gauge your grip over the learnings. We see this as one of the best Google online digital marketing courses because each resource in the course comes with unlimited access.
What will you learn?
This Google digital marketing certification course will teach you the differentiation between mobile apps and sites and equip you to build compelling mobile advertising and SEO strategies.
7. How to enhance and protect your online campaign – Offered by Google – [Learn Digital]
About the course
In this Google Garage digital marketing certification course, you will learn to make the most of your digital presence. Further, the course will teach you how to reach your audience with the right message while guarding your campaign against prevalent cyber-attacks.
From managing your campaign to your online presence, the course will equip you with tools for all.
| Modules | 12 |
| Paid | No. It is a free course. |
| Duration | 7 Hours |
| Level | Beginner |
| Certification | Yes |
This best Google digital marketing course comprises several bite-sized video tutorials, which are engaging and fun. Further, you get unlimited access to all the resources for a long time. It is a 100% online course. So, you can start and finish at your pace. The course comprises a multitude of topics to help you learn well.
Skills you will learn:
Some skills that you will learn in this Google digital marketing training course are:
- Mobile marketing – You will understand the difference between mobile apps and sites and build the most effective advertising and mobile SEO strategies here.
- Video marketing – Herein, you will learn to integrate a brand promotion video into your marketing strategy. This part will also teach you how to create ads, even when you are on a tight budget, and ensure that your produced videos get online recognition.
- Social media marketing – Herein, you will learn to identify the right social networking websites, build excellent quality content that your users will cherish, and measure your online success accordingly.
- Online Security – In this segment, you will learn several measures to enable your business, customers, and employees to stay safe online.
- Creativity – You will learn to develop unique and clever strategies and ideas to solve problems and promote a business online.
- Content marketing – Here, you will learn to boost brand awareness and boost your conversions by presenting top-notch content for your customers.
8. Google Ads Search by Skillshop – Offered by Google – [Learn Digital]
About the course
In this Google Garage digital marketing certification course, you will learn to get your business in front of your customers. The course will teach you how to customize and create your own Google Ads Search Campaign.
Further, the Google digital marketing certification course will also present new ways to accentuate your performance and materialize your marketing goals.
| Modules | 9 |
| Paid | No. It is a free course. |
| Duration | 3 Hours |
| Level | Beginner |
| Certification | Yes |
9. Expand a business to other countries – Offered by Google – [Learn Digital]
About the course
In this Google digital marketing certification course, you will learn to take your business global and sell to customers across the globe. The course comprises an array of video tutorials, which are all engaging and interactive.
More so, the instructor will teach you several tips, which are quite easy to learn and implement. In this course, you learn by doing. There is an array of assessment exercises after every topic.
The teacher utilizes these to assess your understanding of the content. All the resources included in this best Google digital marketing course come with lifetime access.
| Modules | 1 |
| Paid | No. It is a free course. |
| Duration | 1 Hour |
| Level | Beginner |
| Certification | Yes |
Skills you will learn:
Once you have completed this course, you will be able to set your goals straight and bifurcate the user base. Lastly, you will understand how to use data insights to devise a better marketing plan.
Conclusion
So, these are the top nine best Google Garage digital marketing courses. From the famous “Fundamentals Of Digital Marketing Google Certificate” to “Expanding Your Business” and “Google Ads”, we have tried to include all the digital marketing courses with relevant information.
So, why should you not take them if you get to learn a new skill sans any cost? So, go ahead, browse through the links annexed, see which course suits you best, and pick the course of your choice. They are all great courses. So, whichever selection you make will surely be worthwhile.
Don’t forget to check out our selection of best Facebook Ads Courses and Affiliate Marketing Classes here.
Happy Upskilling!
