The success of every business today depends on its presence online. Be a digital marketing specialist with these amazing courses brought to you by Udemy, Coursera, Simplilearn and others.
Today, every company that seeks higher-level marketing success hires a digital marketer to make it big on the internet. Thus, there is no denying that there is a massive demand for professionals in this sector. However, to be an excellent digital marketer, you need the right skillset.
How do you acquire that?
Well, you can enroll in a digital market class and start right away. But there is an array of online classes for digital marketing. So, how do you find that one online digital marketing course that is perfect for you?
Don’t worry about it. We have done the math for you and have rounded up a list of courses with best digital marketing lessons. Let us get started and address them one by one.
Best Courses & Digital Marketing Certificate Programs Online
- The Complete Digital Marketing Learning– 12 Courses in 1 – [ Udemy]
- Digital MarketingSpecialist – Offered In Collaboration with Havard Business School – [Simplilearn]
- Digital Marketing – LinkedIn
- Digital Marketing Specialization – Offered by Illinois – [Coursera]
- Digital Marketing Masterclass – 23 Courses in 1 – [Udemy]
- Digital Marketing Strategies: Data, Automation, AI & Analytics – [Kellogg School of Management]
- Become a Digital Marketer – [Udacity]
- Digital Marketing – The Global Standard – Digital Marketing Institute
- Digital Marketing Masterclass: Get Your First 1,000 Customers – [Udemy]
9 Best Digital Marketing Courses Online With A-Z Training
1.The Complete Digital Marketing 12 Courses in 1 – [ Udemy]
About the course
This course is a bestseller with a rating of 4.5 and over 715,000+ student enrolments. After completing this course, you will be able to implement marketing strategies across different online marketing channels.
Every tip, strategy, or tool provided in the course is either free or extremely cost-effective.
What will you learn?
As part of this digital marketing training, there are a bunch of things that you will learn. Some of them include:
- Growing a business online from the base to level up.
- Making money as an affiliate marketer
- Getting a job as a digital marketing expert
- Working as a marketer from home as a freelancer
What do you need?
To take up this course, you do not need any experience as such. This course is perfect for all kinds of business – digital products, physical products, services, B2B, and B2C.
Why is this course the best?
This course comprises 20 hours of training, quizzes, and multiple practical steps to give you digital marketing gist. On Udemy and the internet, this is one of the best online digital marketing courses available.
The course helps you learn by doing. It comprises multiple actionable lectures, checklists, and projects in every section to familiarize you with digital marketing basics and advance.
With this course, you get lifetime access to all the updates. The Q&A of the course is pretty fast and user-friendly. Upon completing this online marketing certificate program, you will be rewarded with a certificate.
More so, this course comes with a 30-day money-back guarantee. So, if you do not like what’s taught, you can get your money back.
Topics covered in the course:
This is a comprehensive course with digital marketing training in 12 key topics in one.
- Market Research
- WordPress
- Social Media Marketing (Instagram, Facebook, Quora, Twitter, and Pinterest).
- Email Marketing
- Copywriting
- YouTube Marketing
- Linkedin Marketing
- App Marketing
- Google Adwords
- Facebook Ads
- Google Analytics
Who should take this course?
This course is meant for:
- Pre-launch business owners who do not know where and how to get started
- Website owners who are struggling to advance sales and traffic
- Anyone who aspires to add newer skills to their CV
Review Dianne Hegedus:
Loved this class! Great Instructor! He taught at a good pace, where you could actually follow along, and presented examples that you can relate too. I highly recommend this class.
2. Digital Marketing Specialist – Offered In Collaboration with Havard Business School – [Simplilearn]
About the course
This is one of the best digital marketing courses on the internet offered by the Search Engine Journal. It is one of the courses that can transform you into a complete digital marketer.
The course will familiarize you with concepts like SEO, conversion optimization, PPC, social media, digital analytics, content, mobile, and email marketing.
In this course, you will get access to over 35 hours of live, instructor-led online classes conducted by a couple of the best industry experts.
In addition, through this course, you will get access to top-notch simulation exams, Harvard case studies, monthly mentoring sessions by experts, e-learning content, and an array of other resources.
What will you learn?
Through this one of the best digital marketing certificate programs online, you will:
- Develop a detailed understanding of the vital digital marketing functions, such as web analytics, paid marketing, inbound marketing, and social media marketing.
- Learn how to optimize each of the digital marketing disciplines.
- Understand how the different digital marketing disciplines work together.
- Be competent in managing, planning, and executing integrated multi-channel campaigns
Why this course?
This digital marketing training will provide you with comprehensive and advanced fundamentals of the eight top digital marketing domains.
An array of projects and virtual simulations are included in the course that will help you gather domain-level experience. So, whatever you learn via the course will make you industry-ready.
Upon completing this online digital marketing course, you will be rewarded with a digital marketing certificate from the platform, which is an authentication of your acquired skills.
Who should take this course?
This course is for anyone who aspires to advance their career in digital marketing. So some people who will largely benefit from this course are:
- Marketing Managers
- Digital Marketing Specialists
- Marketing or Sales Professionals
- Management, Engineering, Business, or Communication Graduates
- Entrepreneurs or Business Owners
- Marketing Consultant
Review Ramneek Sharma:
Simplilearn’s digital marketing specialist course was well articulated, structured, and comprehensive. The course material gave me a good understanding of the different digital marketing platforms. The certification helped me to enhance my career as a senior manager at Avian Media.
3. Digital Marketing Courses on LinkedIn
About the course
When you click on the above-mentioned course’s link, you will note that we recommend not one course in particular. Instead, there is a whole bundle of some of the best online marketing courses brought to you by LinkedIn. We have purposely done this to help you select the course based on the digital marketing discipline you aspire to learn.
You can find courses on topics such as Paid Ads, SEO, Digital marketing trends, Video Content Strategy, and GDPR for Marketers. So, depending on what you wish to learn, you can take this course.
Why LinkedIn?
- LinkedIn presents you with an array of options for every discipline.
- Every course listed in the link is a short-duration course. So, you can learn a new skill in a short duration.
- The first month is free. So, you can start the course as desired and then continue or leave as you like it.
However, the only problem we have with this LinkedIn’s digital marketing training, is that the practical exposure may be limited since it is a short-duration course. So, we cannot say whether the course completion will also account for in-depth skill-building.
4. Digital Marketing Specialization – Offered by Illinois – [Coursera]
About the course
The next course on our list is presented to you by Coursera. The course has a rating of 4.6. About 23,000+ students have already enrolled for this course.
Upon completion of this course, you will receive a certificate that can be shared 100% online. The course offers a flexible schedule, enabling you to establish and adhere to deadlines based on your needs.
What will you learn?
Through this online marketing certificate program, you will learn a bunch of things. Some of them have been mentioned below:
- Gaining an insight into the data collection and analysis performed by marketing professionals.
- Understanding the approaches and frameworks to measure consumer’s digital actions.
- Evaluation of the web analytics techniques to pick one that works best for you.
- Becoming familiar with the unique measurement opportunities and challenges coming your way via New Media
- Learn about topics, such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.
Why this course?
This course is beneficial as it instructs on marketing tools and concepts, providing insights into effective brand communication in the digital realm.
Completing this course will provide you with a more detailed understanding of the newer concepts of digital marketing and its related topics.
In addition, the course helps you develop new ways to promote, create, and distribute products and services online.
Learner Career Outcomes
- Forty-eight percent of students who took this course started a new career upon completion.
- Sixteen percent of students who took this course found it to be the best digital marketing certificate program as they received a promotion or pay hike.
What do you need?
This is a beginner-level course. So, you need no prior experience to take it. It is an eight-month course. So, the recommended pace to complete this course is five hours a week.
It is an English language course, and you can find subtitles in English, Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, and Spanish.
Review Gabriela G.:
Having a like-minded community makes me feel like I’m part of something bigger. Before Coursera, I thought online learning was lonely and unengaging.
5. Digital Marketing Masterclass – 23 Courses in 1 – [Udemy]
About the course
The next is a cluster of the best online marketing certificate programs, with a rating of 4.5. Typically most of the skills that this course teaches you are free. However, through this course, even absolute beginners can learn the most complex and challenging marketing skills.
What will you learn?
In this course, there are a couple of things for you to learn:
- Learning to use dozens of proven digital marketing strategies.
- Improving your brand identity and growing your audience
- Learning social media marketing
- Using all the prevalent social media platforms to progress your business
- Growing your web traffic, email list, social media following, and subscriber count
- Achieving tangle results by taking necessary action all across the course
- Increasing conversions
What do you need?
You do not need any prior knowledge for this course. Just the willingness to learn will suffice.
Why this course?
Want one of the best online digital marketing courses that teach you everything required to be a top-notch digital marketing expert? It is a hands-on course that teaches you the best techniques with a thoroughly practical approach.
Through this course, you can learn to grow your business, land a job, and help clients grow their businesses. This course comes with lifetime access to all the updates and resources. You get personalized support from the instructor who will take your queries and timely resolve them.
The course provides you with a 30-day money-back guarantee. So, if you are unhappy with what’s taught, you can get your money back. On completing the course, you will be lauded with a certificate of completion. This course provides you with downloadable checklists that can help you stay on track.
What’s included?
This digital marketing degree course covers the following topics:
- Branding
- Websites
- Content marketing
- Email marketing
- Copywriting
- Seo (search engine optimization)
- Facebook pages
- Google Analytics
- Facebook groups
- Facebook ads
- Facebook for local businesses
- Google ads
- Google Plus
- Live-streaming on social media
- Youtube
- Video Marketing
- Podcasting
- Quora
Who should take this course?
This course is ideal for:
- Business owners, entrepreneurs, YouTubers, social media fans, and bloggers
- Website owners who wish to elevate their traffic, sales, and conversions.
- Business owners who wish to use social media to grow their business.
- Anyone who wishes to do their marketing
Review Arindam Sen:
Very helpful course for someone wishing to get into Digital Marketing. Great instructors who gave great insights.
I was so impressed with the instructors, the way the course was curated, and the quality of the videos that I am planning to buy more graphic design and digital marketing courses from them to get a better understanding of the topics.
6. Digital Marketing Strategies: Data, Automation, AI & Analytics – [Kellogg School of Management]
About the course
The next course on our list is by Kellogg. Have you been able to stay at par with the digital-centric consumer behavior with your marketing strategy?
If not, this is the right online digital marketing course for you. Over time, the popularity of several new technologies, such as cloud computing, mobile computing, and AI, has been burgeoning. These technologies have metamorphosed consumer behavior and have disrupted the marketplace for B2C and B2B markets.
Consequently, there is a need for evolution in our marketing practices. This course will help you with just that.
What do you need?
It is a 2-month course, which requires a weekly effort of four to six hours.
Who should take this course?
This course is for managers, business leaders, online programmers, and marketing professionals. The course helps you learn how marketing is engineered with data, optimized by analytics, and scaled by automation.
Why this course?
This is one of the best online marketing courses because you will receive a verified certificate from Kellogg Executive Education upon successful course completion. You will be graded as pass or fail on this course, wherein if you score over 80%, you will pass and bag a certificate.
7. Become a Digital Marketer – [Udacity]
About the course
The next one on our online digital marketing courses list is a Udacity course.
What do you need?
To take this course, you need about three months, wherein you will have to put in a weekly effort of 10 hours in a week. As soon as you enroll in the course, you will get instant access to the classroom.
It is one of the beginner-level courses. So, you do not need any experience as such to take this course. However, basic computer knowledge and comfort with easy online navigation will be helpful.
What will you learn?
In this digital marketing training, you learn to use social media, amplify your message, make a content discovery, run ad campaigns, and advertise on Facebook.
Further, the course teaches you how video and display ads work. You will also learn marketing with email and measure and optimize with Google Analytics. Let us give a brief analysis of all that you learn with this course:
Marketing fundamentals
This course will present you with all the marketing fundamentals to help you organize and plan your marketing approach. Further, the course presents you with three companies featured across the Digital Marketing Nanodegree program.
Content marketing strategy
The content is the course of digital marketing strategy. So, as part of the course, you will learn to plan content marketing, develop content, that works well with your target audience, and measure the impact.
Social Media Marketing
For marketers, social media is a hugely powerful channel. So, as a part of the course, you will learn everything that is to know about social media platforms, creating content for them, and managing your presence online.
Social Media Advertising
Eliminating the social media noise can be quite daunting. Unfortunately, marketers often utilize paid social media marketing strategies to amplify the message.
So, through this online marketing certificate program, you will learn all the opportunities for targeted advertising in social media and executing the advertising campaigns, which resonate with the audience.
SEO
Search engines are a vital part of the user’s online experience. Through this course, you will learn to optimize the search engine via the presence of on-site and off-site activities, such as developing the target keyword list, optimizing the website UX and design, and executing the link-building campaign.
SEM with Google ads
A crucial part of this online digital marketing course is to teach you the importance of optimizing visibility in the search engine. Therefore, reinforcing the findability via SEM is a vital tactic for materializing your marketing objectives.
Through this course, you will learn to execute, create, and optimize an effective ad campaign via Google ads.
Display Advertising
This is a potent marketing strategy that is solidified via new platforms, such as new video opportunities, mobile opportunities, and accentuated targeting.
You will also learn about the workings of the display ads, their buying and selling, and setting up the digital ad via Google Ads.
Review Henning R.:
I completed the Nanodegree program today, and couldn’t be happier. However, I didn’t know much about digital marketing before the program, but the projects have a natural progression that helps you understand how you tie the target persona, to the marketing objective, to the marketing channels, etc.
You gain real-life experience with Facebook campaigns, AdWords, Google Analytics, MailChimp, to mention a few. It’s not a walk in the park, you really have to put a lot of hours into it, but when you see the results of your Facebook or AdWords campaigns, it’s worth the effort!
I would highly recommend this course to marketing professionals or people just generally interested in human behavior, how Facebook targeting works, how search works, or even if you’re just curious why certain emails appear in your inbox.
8. Digital Marketing– The Global Standard – Digital Marketing Institute
About the course
This Global Standard Course by Digital Marketing Institute can be quite a hit choice for digital marketing.
Honestly, when it comes to finding the most reliable digital marketing training program in the market, you have to be peculiar. One mandatory inclusion in this little array of options is this course.
This course is supported by a formidable Global Industry Advisory Council responsible for overseeing its content.
The platform has an array of courses that will cater to your learning requirements. Their shortest course is known as the Specialist. It is a 5-hour long course.
On the other hand, if you opt for their most extensive program, you will have to go with their 2-year course, the Certified Digital Marketing Masters.
Why this course?
DGI presents you with several online digital marketing courses for you to opt from. In addition, it has an array of micro-courses that can help you learn specific skills, such as a Specialist Diploma in Search Marketing, etc.
Further, it is affiliated with the Global Industry Advisory Council, which will ensure that all the content is updated and relevant.
9. Digital Marketing Masterclass: Get Your First 1,000 Customers – [Udemy]
About the course
The last one on our best online marketing courses list is this Udemy course. Designing or crafting a product is not difficult. The tricky part is convincing the people to buy the said product. This course takes you through the right approach to sell or market a product, service, or business to customers.
What will you learn?
This digital marketing training can teach you an array of things. Some of the vital things that you will learn via this course are:
- Understanding the growth marketing basics and traction channels.
- Aligning marketing channels with personal skills and preferences
- Addressing customer pain points
- Using social media to conduct sales outreach and perform research
- Building user persona
- Setting up, managing, and analyzing the user statistics and behavior via GoogleAnalytics
- Using Meetup, Reddit, and Canvas as the canvas for customers
- Driving sales via commenting and posting on social media
- Using and advancing Instagram audience
- Marketing via three different Insta techniques
- Setting up and using Snapchat
- Marketing with four different Snapchat techniques
- Building and maintaining a press list
- Getting covered by the press
- Building and maintaining a content calendar
- Pitching to the press
- Understanding the journalist and press mindset
- Building a comprehensive marketing plan
- Developing a content calendar
- Using five techniques for coming up with content and blog ideas
- Promoting the content via six different strategies
- Employing the skyscraper technique successfully
- Managing keyword density and the metrics required for Google ranking
- Analyzing on-site SEO factors and optimizing them.
- Finding, tracking, and bagging guest post opportunities
- Planning, scripting, and producing videos
- Analyzing and tracking video metrics
- Deciding the camera equipment that fits your budget
- Strategizing and producing YouTube videos
- Video marketing amalgamation with existing content
- Designing landing pages for lead capture
- Knowing the best practices for promoting and creating lead magnets, such as white papers and webinars.
- Conducting a keyword research for SEO
- Analyzing and understanding SEM and Social ad marketing metrics
- Designing, starting, or planning advertisement campaigns on social media
What do you need?
To take this course, you will require social media familiarity. Of course, having a business or product will be great, but it is not mandatory.
Why this course?
This is one of the comprehensive digital marketing certificate programs online, comprising 26.5 hours of on-demand video, 14 articles, and 153 downloadable resources.
Each of these resources comes with lifetime access, and you can watch on your TV and mobile. Upon completion of this course, you will bag yourself a certificate of completion. You can watch it on the go on your TV and mobile.
This course comes with a 30-day money-back guarantee. So, if you do not like what you learn, you can get a refund.
Who should take this course?
This digital marketing degree course is perfect for anyone with a product or service that they wish to sell. Further, people who work in the management, sales, or marketing sector will also benefit from the course. Finally, anyone who aspires to learn how to acquire customers will also benefit from the course.
Review Matt Birch:
Blown away by the amount of information packed into this course. Evan is a wizard, and goes above and beyond in every course he creates — with this one being a prime example. Clear delivery, engaging content, and excellent examples to drive home the concepts covered.
Final Verdict
So, these are the nine best digital marketing training programs. With over 715,000+ enrollments, you too can make the best of this course by Udemy – The Complete Digital Marketing 12 Courses in 1.
Also, if you want specialized online marketing certificate programs by Google, you can find them at TangoLearn too.
Keep the learning going!
Course Selection Criteria
Now, before we end this, we would like to give you a brief insight into the selection process for these courses:
- We scoured through the internet looking for digital marketing classes based on their learning outcomes, reviews, cost, and credibility.
- From our research, we gathered a list of the 30 best digital marketing programs.
- We presented this list of courses to renowned marketers from around the world.
They then screened the courses, and based on their suggestions and guidelines, we rounded up this list of the best courses. Hence, regardless of the course you pick, you will not regret your choice. So, go ahead, and make your selection.
