Google Ads is the umbrella name given to all the advertising capabilities of Google. The Ads are operational not just on Google.com but also across the other applications, which are a part of the Google suite. In fact, the apps also function on the partner websites and applications.
Thanks to Google Ads, it is easier for the brands to connect with people at large who look for directions via Google Maps, Search on the Google Search Engine, search for different apps on Google Play, watch videos on YouTube, browse online content, and do a couple of other similar things.
For businesses, regardless of their size, Google Ads can be a one-shot solution for all your needs. It helps you reach your existing customers and enables you to be a known name amongst your potential customers. To make the most of this fantastic platform, you must be well-equipped with all the knowledge surrounding it.
For this, you can enroll yourself in one of the best Google Ads certification online courses. Below, we will discuss some of the best Google Ads classes on the internet for you. However, before we jump to the best Google Ads course online, an important question must be addressed – Do Google Ads Work?
Top Google Ads Courses and Classes
- Ultimate Google Ads Training 2024: Profit with Pay Per Click – [Udemy]
- Google Ads for Beginners – [Udemy]
- 2022 New Google Ads (AdWords) Course – From Beginner to PRO – [Udemy]
- The Complete Google Ads Masterclass (Former Google AdWords) – [Udemy]
- Google Ads For Beginners 2022 – Step By Step Process – [Udemy]
- Google Ads Masterclass (AdWords): Grow with Google Ads – [Udemy]
Bonus Courses
- Google Ads – [Skillshop Exceed LMS]
- Google Ads – [LinkedIn Learning]
- Best Google Ads Training Online – [SkillShare]
- PPC Fundamentals Course with Joel Bondorowsky – [SEMRUSH]
- Diploma in Google Ads – [Alison]
- Advanced Pay Per Click (PPC) Certification Training – [Simplilearn]
Google AdWords Training Courses with Guided Projects
- Google Ads for Beginners – Offered by Coursera Project Network – [Coursera]
- Create a Google Ads Search Campaign – Offered by Coursera Project Network – [Coursera]
Do Google Ads Work?
Irrespective of the kind of business you are into, big or small, Google Ads will work for you. It is one of the most economical forms of marketing, provided you know how to manage it properly. For this, there are multiple Google Ads classes that you can enroll into.
When you are well-versed with the technique, you will know about the paid search, account structure, keyword research, bidding strategies, and all the other aspects associated with Google Ads.
A few things that you can use Google Ads for are:
- Estimating your daily budget and keeping a tab on your spending.
- Putting a budget for every individual campaign
- Bidding the keyword phrases and the exact keywords to get more significant clicks
- Creating relevant Ads to get more clicks
- Remarketing to solidify your brand
- Performing a keyword research
- Optimizing your landing pages with A/B testing
Are you wondering if it is worth spending your buck on Google Ads training online? Well, you can enroll in the Google Ads classes, learn the drill, and then start small. Then, if you are getting what you aspired for, you can modify your budgets as required.
Most Popular Google Ads Courses & Guided Projects for 2022
1. Ultimate Google Ads Training 2024: Profit with Pay Per Click – [Udemy]
| Rating | 4.6 |
| Enrolled | 193,061 students |
| Duration | 24.5 hours on-demand video |
| Certification | Yes |
| Paid | Yes |
| Instructor | Isaac Rudansky |
| Return or refund policy | 30-Day Money-Back Guarantee |
| Cons | This Google AdWords training course does require some updates. A few of the topics included are dated, and many new topics are not a part of the course. |
These are the best Google Ads classes where your instructor will provide you with a step-by-step, crisp approach to begin using Google AdWords effectively through this course.
Learning Outcomes
This is the best Google Ads certification online course for you to learn to:
- Setting your AdWords account from scratch
- Drive regular traffic to your landing page or website
- Boosting your sales and conversions
- Understanding keywords and using them for your advantage
- Remarketing to have visitors coming to your website
- Using conversion tracking to estimate your campaign value
- Developing, creating, and optimizing your campaigns
- Advertising your services or products
- Boosting traffic to drive more sales
- Using competitor reports to boost your campaigns
- Boosting Quality Score
- Tracking revenue, sales, and form submission
- Monetizing the searches on Google
- A/B testing your Ads
- Lowering the cost per click
- Using tools, such as Optmyzr and SEMrush
Prerequisites
For this Google AdWords training course, you will need:
- Facebook Page, Landing Page, or a website wherein you wish to send traffic
- Laptop, Tablet, or a smartphone
- Internet Connection
However, people sans a landing page can also enroll to be well-versed with pay-per-click advertising. Beyond that, there are no prerequisites for this best Google Ads course online.
Who should take this course?
These Google Ads classes are suitable for you, if:
- You have a product or service you wish to sell or promote online
- Advanced learners or amateurs who want to remarket Ads and set search campaigns
- Students seeking professional marketing skills
- Marketing professionals seeking a deeper insight into AdWords auction
- Entrepreneurs who wish to use Google Ads
- Small business owners wanting to amplify sales
- Anyone wishing to learn to use Google Ads.
Review Chris F.
This is a really great course. Very in-depth with lots of useful info. The concepts are well explained and also demonstrated in Google Ads. Would highly recommend!
2. Google Ads for Beginners – [Udemy]
| Rating | 4.4 |
| Enrolled | 25,588 students |
| Duration | 3.5 hours on-demand video |
| Certification | Yes |
| Paid | Yes |
| Instructor | Corey Rabazinski |
| Return or refund policy | 30-Day Money-Back Guarantee |
| Cons | Unfortunately, this course is not very project-oriented. There’s too much theory and little application. |
Next on our list is a brief but best Google Ads course online. It is only a three-hour course that can teach you the specifics of boosting traffic and increasing your sales. A great thing about this best Google Ads certification online course is that you will practice it all by doing.
Further, these Google Ads classes are updated regularly. So, you will be thorough with the newest skills.
Learning Outcomes
Some notable things you will learn with this Udemy best Google Ads training online course are:
- Adwords Fundamentals
- Keyword Research
- Creating Good Ads
- Competitive Research
- Managing Bids and Budgets
- Campaign Creation
- Campaign Targeting
- Advanced AdWords (Display & Remarketing)
- Optimization Strategies
- Research Tools
Who should take this course?
These classes are suitable for:
- Entrepreneurs
- Marketing Professionals
- Business Owners
- Marketing Students
Review Sophie M.
Very clear and concise and great to have the basic fundamentals covered so well
3. 2022 New Google Ads (AdWords) Course – From Beginner to PRO – [Udemy]
| Rating | 4.3 |
| Enrolled | 14,206 students |
| Duration | 10 hours on-demand video |
| Certification | Yes |
| Paid | Yes |
| Instructor | Simon Koss |
| Return or refund policy | 30-Day Money-Back Guarantee |
| Cons | Even though it is the best Google Ads course online, it sadly does not include ad optimization techniques. |
These Google Ads classes are prepared by an instructor who is also a Google Premier Partner. Hence, you have an assurance of receiving top-notch quality. In addition, the Google AdWords training course is simple and a practical way to perfect your knowledge of Google AdWords.
It is a well deserving course because:
- It teaches you what works
- It addresses your questions to ensure you are thorough with it all.
Learning Outcomes
Some things you will learn in this Google Ads certification online course are:
- Understanding the Quality Score of Google Ads Search Campaigns
- Creating a Google Ads Remarketing Campaign, Adwords Search Campaign, or a Google Ads Display Campaign
- Picking a strategy, so you get maximum ROI
- Choosing the good bidding strategy for your keywords
- Designing Professional Image & Responsive Ads
- Converting potential customers into customers
- Designing Professional Text Ads
- Finding the right audience for your brand
Prerequisites
For these best Google Ads classes, you will need:
- Fundamental browsing skills
- Internet connection
- Laptop, smartphone, or tablet
However, no formal experience with Google Ads is needed to take this Google Ads certification online course.
Who should take this course?
This is the best Google Ads course online for:
- Beginners and advanced learners who need an intensive step-by-step guide
- Students who wish to develop their marketing skills
- Marketing professionals seeking a step-by-step guide on good campaign creation
- Entrepreneurs who yearn to learn ways to popularize their brand
- Small business owners interested in creating Google Ads campaigns
- People who want to master their Display & Remarketing Campaigns
Review Dana T.
I have used this course to get my first paid client. It was overwhelming at some point and yet I was able to deliver good service. Thank you, Simon!
4. The Complete Google Ads Masterclass (Former Google AdWords) – [Udemy]
| Rating | 4.6 |
| Enrolled | 7,828 students |
| Duration | 16 hours on-demand video |
| Certification | Yes |
| Paid | Yes |
| Instructor | Robin & Jesper |
| Return or refund policy | 30-Day Money-Back Guarantee |
| Cons | These Google Ads classes do not cover the shopping merchant ad process and importing topic, which can disappoint many. |
Next, we have another best Google Ads training online by Udemy, which teaches you a step-by-step strategy to get better at Google AdWords. It is a practical Google AdWords training course, where you learn everything hands-on.
Learning Outcomes
Through this course, you will learn to:
- Drive traffic to your website consistently
- Optimize your Ads for best results
- Find a value for your Google Ad campaigns
- Get repeat visitors on your website
- Advertise your products and services
- Know your target audience
- Find the apt keywords for your website
Prerequisites
You do not need any prior knowledge for these classes. Further, you will need a computer and an internet connection for accessing this Google Ads certification online course.
Who should take this course?
These Google Ads classes are suitable for:
- Anyone who is working on their brand
- Someone who wishes to create a brand
- Anyone who wishes to get pro at Google Ads
- People who aspire to be a top-notch freelancer
- Website owners who want to improve sales conversions, and boost web traffic
- Brands who wish to use Google Ads to amplify their business
- Anyone struggling with poor sales and traffic
- People wanting to start a career in the Google Ads space
Review Gregory E H.
Extremely valuable course that lands perfectly for the beginner. Lots of helpful tips.
5. Google Ads For Beginners 2022 – Step By Step Process – [Udemy]
| Rating | 4.8 |
| Enrolled | 6,456 students |
| Duration | 4.5 hours on-demand video |
| Paid | Yes |
| Certification | Yes |
| Instructor | Joshua George and ClickSlice Ltd |
| Return or refund policy | 30-Day Money-Back Guarantee |
| Cons | The information in these Google Ads classes is not complete.
|
Do you need the best Google Ads certification online course? Well, this can be the pick for you. Across this best Google Ads course online, you will be watching the whole process of ad creation and conversion from scratch.
So, it is not a theoretical course. Instead, there will be a bunch of practical exercises and tasks to give you a complete hang of things.
Learning Outcomes
Some key things this Google AdWords training course will teach you are:
- Setting your first Google Ad
- Understanding keywords and the intent behind them
- Creating perfect Ads to generate clicks
- Finding the ideal keywords for your business
- Knowing what match types are and how they help save money
- Knowledge of the bidding strategies
- Knowing everything that is to know about quality score
- Familiarity with ad extensions
- Tracking conversions
- Optimizing ad campaigns
Prerequisites
For this Google Ads certification online course, no prior experience is needed.
Who should take this course?
This is the best Google Ads course online for:
- Anyone who wishes to learn about Google Ads and their functionality
- Marketing professionals seeking a step-by-step guide for good Google Ads training online
Review Su S.
This course is suitable for those learners who completely do not know about Google ads. Highly recommend it to those beginners.
6. Google Ads Masterclass (AdWords): Grow with Google Ads – [Udemy]
| Rating | 4.5 |
| Enrolled | 22,640 students |
| Duration | 10.5 hours on-demand video |
| Paid | Yes |
| Certification | Yes |
| Instructor | Joshua George and ClickSlice Ltd |
| Return or refund policy | 30-Day Money-Back Guarantee |
| Cons | Unfortunately, there is a lot of fluff in these Google Ads classes. This could have been avoided. |
The next Google AdWords training course is again presented to you by Udemy. It is a detailed course, and upon completion, you will have adequate mastery of the subject and be well-versed with creating optimized Ads campaigns. This Google Ads certification online course is project-based. So, you will learn by doing.
Learning Outcomes
Some things you will learn in these classes are:
- Fundamentals of Google Ads
- Advanced techniques associated with Google Ads
- Creating Display and Search Ads and placing them on Google
- Creating optimized YouTube Ads
- Creating shopping Ads
- Planning irresistible Google Ads
- Adding Google Ads extensions
- Automatic bidding strategies for Google Ads
- Optimizing target audience
- Finding suitable keywords for your business
- Remarketing Google Ads
- Optimizing the Ads
- Analyzing ad performance
- Increasing click rates by thirty-percent
- Devising excellent PPC strategies
Prerequisites
There are no primary prerequisites associated with this best Google Ads course online. The course starts from fundamentals and takes you to the most advanced levels. However, for this Udemy best Google Ads training online course, you must possess motivation and willingness to learn new things.
Who should take this course?
These are the best Google Ads classes meant for:
- Someone who has a business and wishes to establish it further
- People wanting to make a career as a Google Ads expert
- Digital marketing professionals
- Freelancers
- Small business owners
- People wishing to promote their products or services
- Anyone wishing to acquire dominance on Google Ads
Review Yen W.
The course is well setup, super positive, great communication, great overview and presenters feel trustworthy and knowledgeable.
Related: Instagram Marketing Courses, Facebook Ads Courses
Bonus Courses
1. Google Ads – [Skillshop Exceed LMS]
This best Google Ads course online will teach you everything you ought to know to be proficient at Google Ads. It is the best Google Ads certification online course, wherein you have a lot to learn. Some things you learn in these best Google Ads classes are:
- Google Ads Search
- Google Ads Video
- Google Ads App
- Strategies to materialize your marketing objectives
- Implementing Google Ads features
- Improving mobile experience
- Understanding shopping Ads fundamentals
- Knowing the Google Discovery Ads basics
- Learning Google Search and Display Ads fundamentals
- Measuring Ad performance
- Knowing smart ad fundamentals
2. Google Ads – [LinkedIn Learning]
![Google Ads – [LinkedIn Learning]](https://www.tangolearn.com/wp-content/uploads/2022/03/google-ads-linkedin-1.jpg)
Lynda or LinkedIn Learning also has a bunch of best Google Ads training online courses. You can find both free and paid courses on the platform. There will be classes for all levels and skill-sets.
So, finding a suitable course should not be a task. Naturally, if you opt for the free training, there will be no certification included, but the paid version will come with a certificate.
A few of the top Google AdWords training courses that you can check out are listed below. If you wish to know more about any particular one of them, click on the annexed link:
- Google Ads Essential Training
- OMCA™ Certification for Online Marketing Associate Test Prep
- Writing Ad Copy
- Advanced SEO: Developing an SEO-Friendly Website
3. Google Ads – [SkillShare]
![Google Ads – [SkillShare]](https://www.tangolearn.com/wp-content/uploads/2022/03/best-google-ads-training-online-1.jpg)
SkillShare also has a bundle of some of the best Google Ads classes to cater to students of different skill sets, knowledge, and experience. You can browse through the available Google Ads training online programs, and it should not be difficult for you to find the best Google Ads course online that matches your needs.
There are courses for beginners, intermediate, and advanced learners of varying lengths, from as little as 15 minutes to over 1 hour.
A few of the Google AdWords training courses that particularly caught our eye are:
- How to properly use Google Ads for your online campaigns + Keyword Planner, Google Trends
- Google Ads (AdWords) Crash Course From A Professional Ads Specialist
- Google Ads Workshop: How to Get Traffic with PPC Ads
- Facebook Ads vs. Google Ads – which platform to choose for advertising
4. PPC Fundamentals Course with Joel Bondorowsky – [SEMRUSH]
This is the best Google Ads course online by SEMRUSH. It is a free course, and herein, you will study with one of the most recognized PPC specialists. This best Google Ads certification online course comprises 36 lessons spanning over five hours. The course is 100% free. Across the course, you will find multiple video lessons, and post the completion of these lessons; you can take the quiz to assess your knowledge and understanding. If you excel in this test, you will be awarded a certificate.
Who should take this course?
This SEMRUSH best Google Ads training online is meant for anyone who wishes to learn to be a top-class PPC specialist. In addition, any business owner interested in launching their PPC campaign will find this course beneficial.
5. Diploma in Google Ads – [Alison]
The next course is presented to you by Alison. It is a diploma course with the best Google Ads classes, wherein you will learn:
- Grow your business by attracting a consistent and profitable web traffic
- Using the right keywords
- Ad optimization
- Making the most of Google algorithms
- Creating Ads that make an impact
- Optimizing Ads
- Setting up Google AdWords account from scratch
6. Advanced Pay Per Click (PPC) Certification Training – [SimpliLearn]
Now, we have SimpliLearn’s best Google Ads course online, which is designed to metamorphose you into an industry specialist adept at PPC. Designed by the experts, this is a certified Google AdWords training course. The course is designed to help you get onto your journey as a marketing pro.
The instructors of SimpliLearn place your interests over everything. This is why the course comes with a 100 percent moneyback guarantee. So, if you do not like what’s been taught, you can request a refund.
It is a detailed course comprising 126 live demos, YouTube Ad tools, and Google Analytics. There are also five industry-specific projects to give you in-depth knowledge. These are aligned to Bing Ads and Google Ads Certification online exams.
Learning Outcomes
Some things these Google Ads classes will teach you are:
- The ins and outs of PPC
- Display Ads creation and optimization
- Web analytics
- Conversion optimization
- Intensive bidding method knowledge
- Performance measurement
- Ranking algorithms
- Bettering your marketing campaigns to boost ROI
- Knowledge of the ad platforms and lead generation improvement
Who should take this course?
This Google Ads training online is suitable for:
- People seeking a position in paid marketing
- Marketing managers
- Digital Marketing executives
- PPC specialists
- Management professionals
- Communication graduates
- Business owners
- Entrepreneurs
- Engineering professionals
- Business owners
Prerequisites
There are no prerequisites associated with the SimpliLearn training. However, it is good to know about digital marketing to enroll in this course.
Google AdWords Training Courses with Guided Projects
1. Google Ads for Beginners – Offered by Coursera Project Network – [Coursera]
Next, we have a free 2-hour project-based best Google Ads training online.
Some skills you will acquire
- PPC Advertising
- Digital Marketing
- Marketing
- Paid Search Advertising
- Keyword Research
Learning Outcomes
In these Google Ads classes, you will learn to:
- Get started with Google Search Ads
- Create good ad campaigns
- Reach new customers
- Grow your business
- Drive more traffic
- Increase sales
- Set budgets and bids
- Set up your first campaign
- Reach relevant audience
- Do relevant keyword research
- Writing Ads and creating ad groups
- Optimize ad campaigns
- Knowledge of appropriate tools and settings for ad optimization
Prerequisites
To take this course, you must be familiar with Google Ads working. However, the same is not mandatory. Further, since it is a beginner-friendly course, everything in this guided project will be taught from scratch.
2. Create a Google Ads Search Campaign – Offered by Coursera Project Network – [Coursera]
The last one on our list for the top Google Ads classes is this 2-hour long project-based course. It is a free guided project.
Learning Outcomes
Some things you can learn with this course are:
- Fundamentals of strategic principles of online search marketing campaigns
- Designing Google Ads Search Campaigns
- Creating ad group structure
- Retargeting
- Designing compelling Ads
Who should take this course?
This course is available only for learners based in North American regions.
Sign Up Here
Google Ads Training Online – FAQs
Ques 1. Can I learn Google Ads for free?
Ans. Yes, there are multiple online free courses to learn Google Ads.
Ques 2. How many hours does it take to learn Google Ads?
Ans. Typically, it can take anywhere between 4-10 hours to be thorough with all aspects of Google Ads.
Ques 3. Can you make money with Google Ads?
Ans. Yes, with Google Adsense, you can make money with your Google Ads.
Ques 4. How much does it cost to get Google certified?
Ans. Depending on the platform you choose to acquire the certification, the cost will be variable. With platforms such as Skillshop, the certificate is 100% free.
Conclusion
So, these are some of the best Google Ads classes on the internet. Through this guide, it has been our sincere attempt to include some of the best Google Ads course online. So, regardless of the selection you make, it will be worth your money and effort.
Related: Google Data Analytics Courses, Top SEO Classes Online
