The choice from ClickFunnels or Kajabi depends on your individual needs and goals. If you wish to build and sell digital products and sell courses online, opt for Kajabi. But if you want to manage and create high-converting sales funnels, go with ClickFunnels.
Kajabi is an advanced course creation platform with top-notch marketing features like email marketing, automation, pipelines, etc.
From Kajabi vs ClickFunnels analysis, we found that the latter predominantly concentrates on the funnels and aims at all kinds of businesses that aspire to sell physical and digital products.
It certainly has all the tools required to grow your business – Page Builder, Automation, Email Marketing, Sales Funnel, Shopping Cart, Physical and Digital Products, Courses, eCommerce features, and more.
So, when it comes to picking between Kajabi or ClickFunnels, know that these two advanced marketing tools cater to different set of people.
While Kajabi targets teachers, course creators, marketers, instructors, or trainers primarily in the online course business, ClickFunnels is for the eCommerce store owners, marketers, entrepreneurs, agencies, and business owners, who seek an all-in-one marketing platform without integrating with the third-party services.
Continue reading for the detailed comparative analysis to help you pick from the two platforms as per your business requirements.
Kajabi vs ClickFunnels – Comparative Features
| Attribute | Kajabi | ClickFunnels |
| Purpose | Build and sell digital products and sell courses online, create membership sites | Manage and create sales funnels with high conversion rates |
| Price | $149 per month | $97 per month |
| Trial period | 14 days | 14 days |
| Moneyback guarantee | 30 days | 30 days |
| Integrations | More | Less |
| Affiliate Marketing tool | Better | Not as good |
| Sales page and sales funnel
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More flexible | Not as flexible |
| Learning Center | Kajabi University | Funnelflix |
| Ease of Use | Less | More |
| Customer support | Only during business hours via chat and email | Accessible around the clock |
| Visit | Kajabi | ClickFunnels |
What Is Kajabi Used For?
Kajabi is a popular platform designed to sell and build online courses, digital products, and membership sites. It offers users tools to create online communities, email marketing campaigns, landing pages, and features for customer support, analytics, and managing payments.
It is widely employed by online entrepreneurs, coaches, and educators hoping to monetize their expertise with a bigger audience through digital products and online courses.
The platform is popular amongst people in the wellness, personal development, and business coaching industries but can be employed for any niche or topic.
Kajabi lets the users form a branded website to host their products and courses, use marketing automation to mature leads and convert them to customers, and design customizable landing pages for promoting their offerings.
Beyond this, the company offers a host of themes, templates, and integrations to simplify the process of building and selling online products.
Who is Kajabi best for?
Kajabi is for entrepreneurs, coaches, consultants, and small business owners who want to create and sell digital products, courses, and membership sites.
Does Kajabi own your content?
Lucky for you, Kajabi does not own your content. At all times, you hold complete ownership of the content you create and upload to the Kajabi platform.
The terms of service from Kajabi specify that you provide them a license to display, use, and distribute your content solely to offer their services to you.
Can I drip content on Kajabi?
Yes, Kajabi lets you drip content to your members, allowing you to control content release over time. Drip content is an excellent way to engage the members by releasing new content routinely and having them return for more.
To drip the content in Kajabi, you can schedule when every content piece will be released to the members. For instance, you can set up a course module to be released every month or week or set up a membership site to release content every few days.
Can you sell a product on Kajabi?
Yes, you can sell a product on Kajabi. It is an excellent platform that offers several tools to help you create and sell membership sites, courses, and digital products. To sell, you will build a product page where you decide on the product and add videos and images to showcase it. You can also set a price for the item and pick the payment method you wish to accept.
How many funnels can I have on Kajabi?
Kajabi offers an unlimited number of sales funnels to its users. It means you can create as many sales funnels as you need to sell your products, courses, and services.
Related: Detailed Kajabi Reviews
The Advantages and Downsides of Kajabi
| Pros | Cons |
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Before our detailed take on Kajabi and ClickFunnels, let’s have a look at ClickFunnels features as well.
What Does ClickFunnels Do?
ClickFunnels is a leading sales funnel builder that lets you create landing pages, checkout pages, and sales pages for your services or products. It is an all-in-one platform with several features and tools that help you build high-converting and effective sales funnels.
A sales funnel comprises multiple steps that trigger a prospect towards a desired action, for instance, signing up for a service or buying a product.
The platform offers drag-and-drop and customizable template functionality to help you build various pages for your sales funnel, such as thank-you, sales, order forms, and opt-in pages.
Beyond page creation, ClickFunnels also offers a myriad of attributes to assist you in managing your sales funnel, such as email marketing automation, A/B testing, affiliate management, and payment processing.
The tool integrates with several third-party services, such as customer relationship management, payment gateways, and email marketing platforms.
Overall, this platform can help simplify managing and creating a sales funnel. Hence, it is an excellent option for marketers, small business owners, and entrepreneurs who wish to amplify their conversion rate and boost sales.
Is ClickFunnels legitimate?
Of course, ClickFunnels is a legitimate platform for managing and creating sales funnels. It came into existence in 2014 by Russell Brunson, a famous entrepreneur and internet marketer who has since become one of the most popular sales funnel builders on the market.
How to make money with ClickFunnels?
Here are some steps to make money with ClickFunnels:
- Pick a profitable niche that has a high demand for services or products.
- Create a sales funnel to guide your prospects from awareness to purchase and optimize it for conversion and user experience.
- Drive traffic to the funnel using different marketing channels.
- Offer valuable services or products that fulfill new or solve a problem.
- Test and optimize the funnel continuously. Keep a tab on the performance and make amends to boost profitability, conversion rates, and customer experience.
What is the monthly cost for ClickFunnels?
The monthly cost depends on your chosen plan. Here are the options:
- Basic – $97 per month
- Platinum – $297 per month.
- Two Comma Club X – $2497 per month.
What is the best alternative to ClickFunnels?
Some best ClickFunnels alternatives include:
- Kartra
- Leadpages
- Unbounce
- Builderall
- HubSpot
Pros and Cons of ClickFunnels
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Does ClickFunnels Work With Kajabi?
Yes, Kajabi and ClickFunnels can work together. The former is a sales funnel builder that lets you build checkout, sales, and landing pages for your products or services.
But Kajabi is an all-in-one platform that offers tools to sell and create membership sites, courses, and digital products.
You can employ ClickFunnels to build your sales funnel and integrate it with Kajabi to manage your members and deliver your products.
This integration can help you make the most of the features from both these platforms, such as ClickFunnel’s user-friendly interface and customizable templates and the unlimited sales funnel and drip content features from Kajabi. You can integrate both using third-party tools like Integromat.
Kajabi vs ClickFunnels – A Detailed Comparison
Now it is time to pit these platforms against each other and help you decide which suits your needs.
A. What is the purpose of each?
Kajabi focuses on selling online courses and digital products, whereas ClickFunnels focuses on managing and creating sales funnels for various goods and services.
Kajabi is a comprehensive platform that helps create and sell courses, digital products, and memberships online. Their primary focus is building a powerful LMS (Learning Management System) and offering a fantastic learning experience for all the members or students.
They also provide a variety of features, such as marketing automation, email marketing, course creation tools, landing pages, and more.
On the contrary, between ClickFunnels and Kajabi , ClickFunnels focuses majorly on managing and creating sales funnels. It lets you establish high-converting sales funnels for several products and services, such as consulting, coaching, digital products, physical products, etc.
They also provide a variety of features like order forms, landing pages, down-sell and upsell pages, sales pages, email marketing, and membership site management, among others.
B. Pricing
Comparing Kajabi vs ClickFunnels pricing, the former is more expensive but compensates with its multiple features. On the contrary, the latter curtails its features to lead generation and sales funnel, which is a good choice if you wish to amplify the sales process.
Both offer three plans, and each of them comes with a 14-day free trial. You do not get a free plan with either. The basic package for Kajabi starts at $149 per month. It comes with three products and pipelines. In addition, you get unlimited emails and landing pages for marketing.
Their Growth plan starts at $159 per month. It comes with fifteen products and pipelines and supports 10,000 active members and a maximum of ten admin users.
In the Pro Plan, you get 100 products and pipelines. The package supports three websites, 20,000 active members, and 25 admin users. It costs $319 per month.
In contrast, the Basic plan for ClickFunnels starts at $97 per month. It gets you 100 pages, three domains, and twenty funnels. You can buy the Platinum plan at $297 per month.
It comes with nine domains and an unlimited sales funnel and pages. Last is the collective package that gets you 27 domains and unlimited sales funnels and pages. It costs $1497 per month.
C. Which platform is meant for whom?
Entrepreneurs who wish to sell and build digital products and manage online businesses from one place should go for Kajabi. But those who want to create top converting sales funnel and better the sales process should go for ClickFunnels.
ClickFunnels and Kajabi serve different goals. The latter is ideal for entrepreneurs who want an all-in-one solution for their online business and need a platform to create, market, and sell their digital products. ClickFunnels is best suited for companies looking to improve their sales process and create high-converting sales funnels.
D. In landing page & website creation solution, who is the winner?
We cannot pick a winner in this Kajabi vs ClickFunnels attribute. They both have several landing page templates you can use to cater to your specific needs. You can customize the pages effortlessly without coding.
Kajabi simplifies the process of building language pages and websites to generate interest in your products, capture leads, and convert your visitors to subscribers. Some standout attributes include:
- Absolute control over all page elements
- Easy to customize
- Over 100 templates to pick from
- No coding knowledge needed
- Automatically stores the details entered on the opt-in page. So, no separate integration is required.
Clickfunnels make creating a landing page easy with its aesthetically-designed templates. Some standout attributes include:
- They categorize the landing pages as per your goals. So, you can pick the marketing funnel and then choose a landing page based on it.
- You get a thank you page automatically with a landing page.
- It needs no programming knowledge.
- You can customize the landing page simply with the drag-and-drop functionality.
- It effortlessly integrates with the third-party email service providers and marketing funnel for autoresponder services to guide your leads and perform specific actions.
E. Is email marketing a part of both?
In this Kajabi vs ClickFunnels comparison, the former wins as their email marketing features are next level. They have beautiful templates that are easy to use and provide simple emails in the funnel to take the guesswork of what to write and when.
Kajabi allows you to set up several tags, email series, lists, automation, and triggers. All of this can help nurture the list at all the correct times.
So, whether you wish to build a simple broadcast, an expansive sales funnel, or a nurturing welcome sequence, Kajabi can cater to it all. The platform stores the subscriber details that you entered on the opt-in page. Hence, you require no separate integration with a provider.
In contrast, the base plan for ClickFunnels does not have automated email campaigns or email marketing. So, you must employ a third-party provider or opt for a relatively more expensive plan. Hence, it becomes an additional cost for the business.
F. Course creation & membership
Kajabi has better course creation & membership features than ClickFunnels. So, if you are confused about ClickFunnels or Kajabi, opt for the latter.
Kajabi has a robust course creation platform comprising quizzes, video hosting, drip content schedules, and surveys. ClickFunnels has basic course creation features, such as video hosting.
In addition, Kajabi also provides a comprehensive membership site platform with top-grade features like gamification, community building, and member management. However, ClickFunnels has elementary membership site features like content delivery and member management.
G. Sales page and sales funnel
If you pick from Kajabi or ClickFunnels on this attribute, choose the former, as Kajabi is more flexible and comprehensive.
Both offer sales page and sales funnel-building tools. Kajabi has a drag-and-drop builder. It is easy to use and intuitive, letting users create custom pages efficiently and quickly. ClickFunnels also has a drag-and-drop builder, but it has a steeper learning curve and can be complex for beginners.
Kajabi sales funnel builder is comprehensive, allowing users to build complete marketing campaigns from start to finish. ClickFunnels also has a sales funnel builder, but it is more centered on developing a high-converting sales funnel and less on other marketing features.
H. Integration capabilities of both platforms with other tools and apps
ClickFunnels has more integrations with a vaster range of service providers. Moreover, their integrations are more user-friendly and straightforward than Kajabi. So, if you desire seamless integrations with a range of services, there should not be a doubt in Kajabi or ClickFunnels, and you can blindly trust the latter.
ClickFunnels offer a variety of integrations with platforms like Shopify, WordPress, Salesforce, and more. They simplify how users connect their accounts and automate marketing. With Kajabi, you get lesser integrations, but they primarily focus on the ones that are most vital for the users, such as PayPal and Zapier.
Top ClickFunnels Integrations include:
- GetResponse
- ConvertKit
- Marketo
- Stripe
- Drip
- Sendlane
- AWeber
- Ontraport
- PayPal
- Infusionsoft
- Ontraport
- Zapier
- HubSpot
Top integrations from Kajabi include:
- PayPal
- Aweber
- Mailchimp
- Zapier
I. Payment Options
ClickFunnels wins the Kajabi vs ClickFunnels payment gateway battle as it offers more options.
ClickFunnels integrates with Infusionsoft, PayPal, Stripe, and Authorize.net, as well as the other major payment providers. However, sadly it does not support PayPal for one-click upsells or one-time offers.
On the contrary, Kajabi integrates solely with PayPal and Stripe. They have no restrictions on using either gateway for one-time payments or membership site subscriptions.
J. ClickFunnels or Kajabi – Better pick for affiliate marketing
Kajabi fares better in affiliate marketing than ClickFunnels.
Kajabi has a robust affiliate management system that allows users to manage their affiliates, track their sales and commissions, and set up custom commission structures.
ClickFunnels also offers an affiliate management system, but it is more focused on managing affiliates within the context of a sales funnel.
Kajabi offers flexible commission payment options, including automatic payments via PayPal and manual payments by check or wire transfer. ClickFunnels only supports PayPal payments for commission payouts.
Further, with Kajabi’s wide range of third-party affiliate tracking and management tools, managing and setting up affiliate programs becomes easier.
On the contrary, ClickFunnels has limited integrations with third-party affiliate tools, making it less flexible for businesses that require specific integrations.
K. Kajabi vs ClickFunnels suited business size and selecting between the two
Kajabi can be employed in small, medium & large businesses.
Your business size will also influence what you choose of the two. ClickFunnels is an excellent option for small businesses with limited resources because of its focus on creating a high-converting sales funnel and lower pricing.
On the other hand, Kajabi can work well for small companies focused on membership management and course creation. But if your business is mid to large-sized and has more complex needs, Kajabi is a better choice because of its comprehensive attributes.
You can pick ClickFunnels for large businesses if you need a dedicated sales funnel solution and have supplementary resources to integrate it with other platforms and tools.
L. Ease of use
ClickFunnel is notoriously simple, whereas Kajabi is somewhat complicated, especially for those that are not tech-savvy.
ClickFunnels and Kajabi are designed to help digital entrepreneurs and online businesses set up their marketing and content funnels within minutes. Thus, they are easy to use.
They are both user-friendly and intuitive platforms that demand no technical or coding knowledge. However, Kajabi can have a slight learning curve for those that are not tech-savvy. So the latter is the winner in this Kajabi vs ClickFunnels comparison.
M. Chat & community support
Kajabi lags here because they are solely available during business hours via chat and email. The same is not for ClickFunnels.
Both companies have a good support team. You can find a variety of FAQs and articles that help you troubleshoot any plausible issue you are experiencing. You will get email support and live chat from both.
But if we have to pick from ClickFunnels or Kajabi, the former’s support is more readily available. You can employ Kajabi’s live chat strictly during business hours, whereas ClickFunnels’ support is available around the clock. Further, Kajabi does not have phone support, but the same is available with ClickFunnels.
Related: Teachable vs Thinkific | Kajabi Vs Kartra | Springboard Vs Designlab
Which is Better Between Kajabi and ClickFunnels?
We have no simple answer to this question as they have different purposes. Thus, choosing between the two comes down to the features required, budget, and goals.
You should go for Kajabi if:
- You seek an advanced marketing and LMS tool with video retention graphs, communities, email marketing, automation rules, course and student progress reports, funnels, and more.
- You hope to sell digital products like coaching, podcasts, digital downloads, courses, etc.
- You do not wish to sell physical products.
- You desire in-depth course reports, student reports, and retention graphs mean.
In contrast, opt for ClickFunnels if:
- You require an eCommerce store to sell physical and digital products.
- You want features like inventory management, tax calculation, and shipping in one platform.
- You desire excellent funnel recipes and funnel workflow to establish complex automation.
- You require a funnel canvas to visualize the funnel and wish for a replacement for tools like Geru and Funnelaytics.
