15 Best Marketing Analytics Classes with Certification

Best Marketing analytics
Regardless of the organization’s size, at some point in time or the other, each kind of business feels overwhelmed with customer choices. However, having truckloads of information will not necessarily result in top-notch decision-making.


Be it, anyone, the ability to interpret data feels quite a daunting task. For marketers, it is all the more challenging. They are supposed to employ analytics to justify and make vital decisions. Marketing analytics can aid marketers in managing, measuring, and analyzing marketing performance to optimize ROI and boost effectiveness.


Further, analytics is not limited to sales and lead generation, it also provides information about customers’ trends and preferences, which can prove to be incredibly effective when it comes to making vital business decisions.


For this, you must enroll in one of the best marketing analytics classes. Our team in consultation with experts has researched and come up with a list of some of the best options. So, let us get started and address them one by one.


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Learn Marketing Analytics with These Top-Notch Courses

1. Marketing Analytics – Offered by The University of Virginia – [Coursera]

Marketing Analytics – Offered by The University of Virginia

Offered by The University of Virginia
Rating 4.7
Enrolled 294,383 students
Duration Approx. 16 hours to complete
Instructor Rajkumar Venkatesan
Return or refund policy 14-Day Money-Back Guarantee
Paid Yes
Certification Yes
Cons The contents of the course seem slightly disorganized.


Drafted by the Darden School of Business at the University of Virginia, this is one of the best marketing analytics training that provides you with the necessary tools to optimize and evaluate marketing campaigns.


Once you are through with these best marketing analytics classes, you will have developed the requisite understanding of using marketing analytics to allocate resources and predict results.


Learning Outcomes

This best marketing analytics certification online will teach you:

  • Building and defining a brand architecture
  • Measuring the outcome of the marketing efforts over time
  • Evaluating strategic marketing alternatives
  • Drafting basic experiments to assess the marketing efforts to channel the money accordingly
  • Setting up regressions
  • Exploring confounding biases and effects
  • Interpreting the results
  • Differentiating between statistical and economic significance


Learner career outcomes

  • 13 percent of students started a new career post-course completion
  • 15 percent of students received a tangible benefit from the course


Review by AG. :

Great course. Coursera provides wonderful opportunities for analytics learners through the course.Well designed course packed with assignments. Just Loved every lesson of the course. Thank you Coursera.



2. Digital Marketing Analytics in Theory – Offered by The University of Illinois at Urbana-Champaign – [Coursera]

Digital Marketing Analytics in Theory

Offered by The University of Illinois at Urbana-Champaign
Rating 4.5
Enrolled 118,970 already enrolled
Duration Approx. 20 hours to complete
Instructor Kevin Hartman
Return or refund policy 14-Day Money-Back Guarantee
Paid Yes
Certification Yes
Cons Several sections in the course are outdated.


Managing brands is a fine amalgam of science and art. It is one of the best online marketing analytics courses and familiarizes you with web analytics while focussing on the numbers in the digital space.
Upon completion, you will have the necessary knowledge that the marketers can apply to overcome the challenges so faced. It is the third course in the seven-part Digital Marketing Specialization.


This course is also the first part in the two-part series of complimentary classes wherein the objective is to offer the learners the background needed to excel in the digital world today.


Learning Outcomes

These marketing analytics classes will teach you the following:

  • Finding the right web analytic tool suitable for your needs
  • Finding the right ways to analyze, visualize, and collect the data from the web
  • Using the analyzed data for decision making of the organization, clients, and the agencies
  • Challenges you will possibly face


Review by VB. :

“Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.



3. Digital Marketing Analytics – [MIT Sloan School of Management]

Digital Marketing Analytics
Next, we have the marketing analytics certification online by MIT. It is a six-week course and requires an effort of maximum eight hours a week. It is a self-paced, online course. So, you can start and end at your timeline.


There are several practice videos, quizzes, interactive learning videos, assignments, presentations, and discussion forums to help you familiarize yourself with the subject.


Across the course, you will have access to a success advisor who will aid in time management and support you with your queries. Upon completion, you will receive a certification.


Learning Outcomes

In this online marketing analytics course, you will learn:

  • The best practices and approaches of digital marketing analysis and measurement
  • How different analytics tools can help you formulate a strategic decision



4. Foundations of marketing analytics – ESSEC Business School – [Coursera]

Foundations of marketing analytics


Offered by ESSEC Business School
Rating 4.6
Enrolled 38,694 already enrolled
Duration Approx. 6 hours to complete
Instructor Arnaud De Bruyn
Return or refund policy 14-Day Money-Back Guarantee
Paid Yes
Certification Yes
Cons It is more theory-based and less practical.


Next, we have another Coursera course. It is the Course 2 of 4 in the Strategic Business Analytics Specialization.


Who should take this course?

This is the best marketing analytics training meant for:

  • Data scientists
  • Business analysts
  • Students
  • Experienced engineers, analysts, or statisticians yearning to switch to a business role
  • Anyone who wishes to apply statistical knowledge and techniques to business contexts



For this best marketing analytics certification online, you must have prior knowledge in:

  • Statistics
  • R or any other programming language
  • Clustering


Learning Outcomes

These are the best marketing analytics classes to teach you:

  • Who your customers are
  • Who should you target to make the most of your marketing budget
  • What is the future value of your customers
  • Firm understanding of your customers


Review by VS. :

“Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don’t know R the concepts can be understood except the coding part



5. Foundations of Marketing Analytics Specialization – Offered by Emory University – [Coursera]

Foundations of Marketing Analytics Specialization

Offered by Emory University
Rating 4.3
Enrolled 16,460 already enrolled
Duration Approximately 7 months to complete Suggested pace of 2 hours/week
Instructor David Schweidel
Return or refund policy 14-Day Money-Back Guarantee
Paid Yes
Certification Yes
Cons In several instances, you may feel a gap in the information, especially when you start attempting the quizzes.

There are six best online marketing analytics courses in this Specialization.


Learning Outcomes

In these marketing analytics classes, you will learn:

  • How to extract, find, describe, and organize the data to ensure better business decisions
  • Quantifying, identifying, and interpreting the relationships between different variables
  • Extracting customer insights from the data
  • Developing spreadsheet models for data analysis
  • Risk evaluation
  • Optimizing business decisions
  • Presenting and justifying a course of action to management



It is an intermediate-level course. So, you need prior experience for this course.



6. Marketing Analytics: Stand Out by Becoming an Analytics Pro! – [Udemy]

Marketing Analytics: Stand Out by Becoming an Analytics Pro

Rating 4.3
Enrolled 12,615 students
Duration 5 hours on-demand video
Instructor Joseph @ Wisdify
Return or refund policy 30-Day Money-Back Guarantee
Paid Yes
Certification Yes
Cons The visibility of the resources shown in the contents is pretty poor. Hence, reading the numbers is a pain.


It is a bestseller online marketing analytics course. In today’s data-driven world, the ability to analyze, organize, and synthesize data is no longer an add-on skill. It is a vital necessity.


So, regardless of whether you are a student who aspires to stand out from your peers or a newbie hoping for a breakthrough in social media marketing, this is the best marketing analytics certification online. It is a hands-on course wherein the instructor utilizes a case study method to learn better.


Learning Outcomes

It is the best marketing analytics training and will teach you several things. A few of the things you learn in this course are:

  • Vital marketing metrics and applying them to the data
  • Analyzing the PPC marketing campaigns of a company with key metrics
  • Knowing how to ask the right questions from the data
  • Building a dynamic dashboard for summarizing the analysis
  • Developing a forecast model from the ground up



For these marketing analytics classes, you must have beginner-level or intermediate-level Microsoft Excel knowledge. Clarity on COUNTIFS and SUMIFS will prove beneficial. However, there is no need to have any statistics background.


Who should take this course?

It is one of the best online marketing analytics courses for:

  • Social media professionals
  • Marketing students
  • Digital advertisers
  • Marketing professionals


Review by Guilherme S. :

“It’s very easy to understand all the classes and they’re very applied to real world situations. The course’s helped me a lot, so I recommend it.



7. Marketing Analytics: Customer Value and Promotion Strategy – [Udemy]

Marketing Analytics: Customer Value and Promotion Strategy

Rating 4.2
Enrolled 50,726 students
Duration 1.5 hours on-demand video
Instructor Start-Tech Academy
Return or refund policy 30-Day Money-Back Guarantee
Paid Yes
Certification Yes
Cons The examples used in the course are pretty basic.


It is a hands-on course full of examples. Every section in the pathway has multiple theoretical concepts, followed by step-by-step instructions, a downloadable excel file with data and solutions used in the lecture, and notes and assignments to assess what you have learned.


Learning Outcomes

This marketing analytics training has a lot for you to learn. Some vital things taught in the course are:

  • Calculating the lifetime value of the customers in different situations and using this analysis to boost the company’s profitability
  • Using the customer value concept
  • Using the Monte-Carlo Simulation for modeling the market uncertainty
  • Understanding the impact of retention rate and discount rate for customer value calculation
  • Confidently using or discussing the Customer value models utilized by various organizations



For this best marketing analytics certification online, you require:

  • A PC with Excel
  • A foundational understanding of Excel operations, such as opening, closing and saving a file.


Who should take this course?

This is the best marketing analytics training for you if you are:

  • A student interested in marketing analysis or calculation of customer value
  • Manager or an executive
  • Anyone who wishes to master Customer valuation models from the beginning to the end


Review by Waseem Manzoor S. :

“Well it was absolutely good learning experience. Highlighted the customer value into the business.



8. Marketing Analytics – [Wharton School]

Marketing Analytics
It is a six-week course that needs an effort of four to six hours every week from your end. Upon completion, you will be lauded with a certification.


The class is an amalgam of top-notch techniques, backed with real-world application, empowering you to add value to your company’s growth and marketing efforts.


Learning Outcomes

Once you are through with this marketing analytics training, you can:

  • Collect and use the customer-level data to boost profitability
  • Employ statistical tools to create customer segments, design new projects, and predict customer demand
  • Determine optimal pricing for the business to amplify the gains
  • Experiment more to solve challenges
  • Make wiser business decisions and secure the buy-ins.
  • Applying experimentation and multi-touch attribution to boost the outcome of your marketing efforts
  • Navigating the privacy laws and the pitfalls as you apply machine learning, AI, and natural language processing into your analytics.



9. Marketing Analytics: The Full Marketing Research Masterclass – [Udemy]

Marketing Analytics: The Full Marketing Research Masterclass

Rating 4
Enrolled 3,493 students
Duration 3.5 hours on-demand video
Instructor Business Hero
Return or refund policy 30-Day Money-Back Guarantee
Paid Yes
Certification Yes
Cons More examples should have been added to the course.


Do you wish to be a pro at marketing analytics and adept at the emotion-based buying approach? If you want to learn to understand a person’s psyche and control it for your business’s growth, this is the ideal marketing analytics certification online.


Learning Outcomes

It is one of the best online marketing analytics courses to learn:

  • Successfully preparing, conducting, and analyzing the quantitative and qualitative research.
  • Knowledge of emotion-based selling via the laddering concept
  • Analyzing your competitor’s marketing strategy
  • Learning the reverse-engineering marketing behavior by solopreneurs, brands, or institutions
  • Several tools and strategies to better the current marketing strategy
  • Utilizing the Google tools, such as Google Shopping Insights, Google Trends, and Consumer Barometer for a data-driven market research
  • Understanding the emotion-based customer research and selling to people
  • Taking charge of other people’s business decisions



For this best marketing analytics certification online, you must have:

  • Computer
  • Internet connection
  • An open mind to absorb and learn new concepts and ideas


Who should take this course?

This online marketing analytics course is suitable for:

  • People who aspire to be marketing analytics experts
  • Entrepreneurs who wish to excel at online and offline marketing
  • Online marketers hoping to elevate their marketing strategies
  • Marketing analytics experts who yearn to broaden their skillset


Review by Pauline K. :

“Excellent! He starts right from the beginning and progressively goes on to the real stuff. Especially the market research is quite elaborate.



10. Marketing Analytics – [edX]

Marketing Analytics

Offered by Columbia University
Duration Estimated 12 weeks 8–10 hours per week
Instructor Asim Ansari and Kamel Jedidi
Return or refund policy 30-Day Money-Back Guarantee
Paid No, Free
Certification Only in the paid version
Cons No certification or graded assignments in the free version.


For every marketer, it is vital to know how to forecast and understand how customers buy products or services and how they revert to the marketing initiatives by a brand or a company.


With the correct knowledge of analytics, marketers can boost the ROI and business effectiveness. It is why we have these marketing analytics classes.


So now on our list is one of the best online marketing analytics courses offered by Columbia University. It is an instructor-led course. So, there will be a proper timeline and schedule for it.


This marketing analytics training is a part of the Business Analytics MicroMasters program. Please know that if you need the marketing analytics certification online, you will have to bear a small fee.


Learning Outcomes

In this course, you will learn:

  • To develop quantitative models that leverage business data
  • Machine learning for sales forecast
  • Customer impact for monetization, communication, value creation, market segmentation, and customer relationship management
  • Using the optimization tools and probabilistic models for pricing sensitivity and demanding forecasts
  • Assessing Marketing ROI to make data-driven decisions
  • Understanding the lifetime value concepts
  • Best practices and segmentation methods to identify the potential customer
  • The right way to carry out focused targeting
  • Factors for introducing new products
  • Designing new products for the market
  • Calculating Optimal Pricing for products and services



It is an advanced-level best marketing analytics training. So, for these marketing analytics classes, you must know of:

  • Calculus, statistics, and probability at the undergrad level
  • Familiarity with a programming language, mainly R


Who should take this marketing analytics certification online?

This online marketing analytics course is for learners who aspire to be marketing analysts. However, people from Cuba, Iran, and Crimea region in Ukraine may be unable to take the course.


However, the board at edX is attempting to seek licenses from the U.S. Office of Foreign Assets Control (OFAC) to make this course available to learners globally.



11. Become a Marketing Analyst – [Udacity]

become a Marketing Analyst
Next, we have a nano degree in marketing analytics training. You can enroll in these classes by March 30, 2022, and you will receive instant classroom access after you finish the enrolment.


One key advantage of the course is you will study with top industry experts and get regular mentor support and career-related advice.


Learning Outcomes

It is one of the best online marketing analytics courses and will teach you:

  • Foundational marketing data skills
  • An intensive understanding of marketing and Google analytics
  • Analyzing data
  • Building models with Excel, Data Studio and creating informative data visualizations with Tableau.
  • Communication the results with Google Analytics, Tableau, Excel, and Data Studio



It is an elemenatry course and has no prerequisites. However, it is a three-month course. So, you must be ready to dedicate at least five hours a week to the course.



12. Marketing Analytics – [Cornell Certificate Program]

Marketing Analytics
Every organization has massive data available. If used right, this data can help achieve business goals and grab a competitive advantage. There are six two-week best online marketing analytics courses in this program that teach you a range of things to boost profitability.


Herein, in this best marketing analytics training, the class size will be below 35 students, and you will have to put in an effort of 3-5 hours every week. Your instructor for the course will be Sachin Gupta. Upon completion, you will bag a marketing analytics certificate from Cornell Johnson Graduate School of Management.


Learning Outcomes

It is the best marketing analytics certification online. As part of these marketing analytics classes, you will learn the following:

  • Marketing research with data
  • Different methods of marketing research
  • Employing conjoint analysis to interpret and measure consumer preference
  • Tools for measuring the efficiency and effectiveness of the online marketing campaigns
  • Asking the right questions to find the most relevant data and boost sales, margins, and market share
  • Employing customer segmentation to devise a marketing strategy that works
  • Using customer preference measurement, market response models, and product positioning to determine the customer lifetime value
  • Making budget allocation decisions by forecasting sales outcomes
  • Formulating a strategic rationale for customer segmentation
  • Using the factor analysis method
  • Making strategic decisions about target segments and potential customers



It is a 100% online, instructor-led best marketing analytics certification online. For this marketing analytics training, you must have a foundational understanding of Excel and statistics.


Who should take this course?

These are one of the best marketing analytics classes meant for:



13. Post Graduate Program in Digital Marketing & Analytics – Offered by Harvard Business Publishing Education – IIIT Tiruchirappalli program – [SimpliLearn]

Post Graduate Program in Digital Marketing & Analytics
It is the best marketing analytics certification online that can help streamline your Digital Marketing and Analytics career. It is Post Graduate Program by IIIT Tiruchirappalli. The course has a comprehensive curriculum, which takes you through the various digital marketing aspects to excel in this career.


Across the course, you will work on the Harvard Business Case studies. The program comprises 25-hands-on marketing analytics training courses and a variety of projects.


We regard it as one of the best online marketing analytics courses because, across the course, you will experience top-notch interaction in the live classes with industry experts. You will also have masterclasses by faculty from IIIT Tiruchirappalli.


Further, as the course is backed by SimpliLearn, you will also get access to Simplilearn’s Job Assist. It can put you at the forefront of many hiring companies. Once you are through with this best marketing analytics certification online, you will earn a Digital Marketing and Analytics certificate from IIIT Tiruchirappalli.


Learning Outcomes

As part of this IIIT Tiruchirappalli program, you have several things to learn. A few of the things that you will acquire in these marketing analytics classes are:

  • Different digital marketing facets
  • Customer insights with analytics
  • Latest digital marketing and analytics tools



14. Digital Marketing and Analytics – ISB Executive Education

Digital Marketing and Analytics – ISB Executive Education
Next, we have a course from ISB that can equip you with the knowledge of customer behavior to build digital marketing strategies and identify the in-demand metrics to boost ROI.


Once you are through this online marketing analytics course, you will be a part of the ISB Executive Network, which has several benefits. Lastly, once you complete the course, with a minimum of 70 percent, you will be lauded with the certification in Digital Marketing and Analytics from ISB.


Learning Outcomes

These are the best marketing analytics classes to help you:

  • Execute and plan transformational digital marketing strategies and best practices
  • Skills and strategies to keep up with the evolving digital economy
  • Create targeted content strategies
  • Managing and creating simulated campaigns
  • Monitoring the performance metrics
  • Managing campaign budgets
  • Boosting ROI and firm profitability
  • Understanding of the customer lifetime value model
  • Boost engagement



If you are a diploma holder or a graduate, you can take this online marketing analytics course. These are 12 weeks of online marketing analytics training. So, you should put in the time to take the course. It requires an average effort of four to six hours every week from you.


Who should take this course?

This best-marketing analytics certification online is meant for anyone who aspires to learn digital marketing analysis.


However, the course will particularly benefit:

  • Sales professionals or early-stage marketers who wish to boost their skills
  • People wish to start a career in analytics
  • Consultants who want to be aware of the top-notch digital marketing tools
  • Senior or mid-level managers who yearn to learn integrated digital marketing strategies
  • Anyone who aspires to know the best practices to amplify their ROI, conversions, and reach
  • Entrepreneurs who desire to overcome the competitors
  • Business owners and entrepreneurs who want to better their digital marketing strategies



15. Marketing Analytics: Data Tools and Techniques – Offered by Wharton Online – [edX]

Marketing Analytics: Data Tools and Techniques
Now, we have the last marketing analytics classes by edX. It is a paid, self-paced marketing analytics training that will bag you a certification upon completion. It is an intermediate-level course. Your instructor for the course is Raghu Iyengar.


Learning Outcomes

In this online marketing analytics course, you will learn the following:

  • Latest market research techniques
  • Strategies of social media analytics
  • Conjoint analysis – measuring preferences and valuing attributes
  • Regression analysis



For this course you must have clarity of mathematics at least till the undergrad level.



So, these are the 15 best marketing analytics certification online. With our detailed guide above, we have tried to include all information about these online marketing analytics courses. However, if you need specific information on any of the above-listed courses, please click on the annexed link to read more about the classes. However, regardless of your selection, it will be the best pick. We say so because these are all the internet’s top picks.

Marketing analytics courses Reviewed by 10 Marketing Analytics Experts 4.9