What is influencer marketing? It is the art and the ability to engage internal and industry experts using active networks. The proper use of influencer marketing can aid in achieving measurable business objectives.
Further, this marketing strategy is rising in popularity as the influencer has the power and potential to capitalize and yield significant results over time. But, to bank on this strategy, there are a few specific things that you must be aware of. If not, regardless of the time, effort, and money you put in, it would all be in vain.
On the contrary, if you know the drill right, influencer marketing can help you gain thousands of leads, followers, and customers every month and make thousands of dollars every year. To learn it all, you can enroll in excellent influencer marketing training.
Top 12 Best Influencer Marketing Courses
- Influencer Marketing Strategy – Offered by Rutgers the State University of New Jersey – [Coursera]
- Influencer Marketing – [Udemy]
- Influencer Marketing: Hire Right Influencers & Track Results – [Udemy]
- Influencer Marketing: Launch Powerful Campaigns In 10 Steps – [Udemy]
- Influencer Marketing Online Courses – [Meltwater Academy]
- Influencer Marketing Masterclass To Grow Your E-commerce Biz – [Udemy]
- Best Influencer Marketing Classes Online – [Skillshare]
- Become great at influencer marketing – [CXL]
- Building The Brand Through Influencer Marketing – [Cornell Course]
- Influencer Marketing Strategy Offered by Kellogg Executive Education – [Emeritus]
- Influencer Marketing – [UC San Diego Extension]
- Influencer Marketing Foundations – [LinkedIn Learning]
Why Is Influencer Marketing So Popular?
The popularity of influencer marketing is linked to its many benefits. A few of them include:
- In influencer marketing, there is a massive chance of success in every deal that you undertake.
- You can do influencer marketing, even if you have no money. For instance, you can barter with the influencers who promote your products in exchange for free products.
- You do not need an elaborate budget for influencer marketing. If you can spare $100, or $200, or $500 a month for the marketing, it will suffice.
- You can start influencer marketing without proper knowledge of Facebook, Instagram, or YouTube. You explain what you need to the influencers, and they handle the rest.
- Influencers can help you grow your Instagram, and Facebook more quickly than other forms of marketing.
On the internet, you can find a myriad of influencer marketing courses. Our team researched and handpicked a few of the best influencer marketing classes for you. So, let us get started and address them one by one.
Top 12 Courses to Learn & Navigate Through Influencer Marketing
1. Influencer Marketing Strategy – Offered by Rutgers the State University of New Jersey – [Coursera]
| Offered by | Rutgers the State University of New Jersey |
| Rating | 4.4 |
| Enrolled | 35,245 already enrolled |
| Duration | Approx. 23 hours to complete |
| Instructor | Greg Jarboe |
| Certification | Yes |
| Paid | Yes |
| Return or refund policy | 14-days from the date of purchase |
| Cons | There are fewer illustrations in the course. It makes it bland in several places. Further, the instructor should take measures to make the class more engaging. |
This is a hands-on best influencer marketing certification course. It teaches you all that you need to know about the strategy. Of course, there is no one-size-fits-all strategy in influencer marketing.
However, with these best influencer marketing lessons, you will learn to design a tailored marketing strategy for different sectors, such as Non-Profit Organizations, B2B, and B2C, employing the two-step communication model.
Further, in addition to the strategy, you will also learn the tactics to streamline excellence in the field. Once you are through with all the influencer marketing classes, you will work on a final project wherein you can aim to create a pitch deck for the social media influencer strategy.
This project will be your way to display your newly acquired skills and competencies. You can include the project in your portfolio for showing to your prospective employers or the executives in your present place of work.
It is a 100% online influencer marketing training with flexible deadlines. You can start and finish the course at your convenience.
Prerequisites
This is an intermediate-level influencer marketing certification. So, some prior knowledge or background will prove beneficial before taking up these influencer marketing courses.
Review by TM. :
I would recommend this course to any social media and digital marketing professional who wants to learn more about influencer marketing and how to build a strategy campaign. It was excellent!
2. Influencer Marketing – [Udemy]
| Rating | 4.1 |
| Enrolled | 380 students |
| Duration | 1.5 hours on-demand video |
| Instructor | Marguerite Conradie |
| Certification | Yes |
| Paid | Yes |
| Return or refund policy | 30-Day Money-Back Guarantee |
| Cons | A couple of general topics are discussed in this course. It adds to the unnecessary fluff in the course. |
These are the best influencer marketing classes. Herein, you will discover how influencer marketing has evolved in the last few years. The course starts with a small introduction to the subject, followed by an understanding of the different tiers of influencers: micro-influencers, macro-influencers, and mega influencers.
Learning Outcomes
In this one of the best influencer marketing certification, you will learn a variety of things like:
- Discovering influencers
- Determining the suitable pay for the influencers
- Designing influencer marketing campaigns
- Assessing the created influencer marketing campaigns
- Communicating with the influencers
- Measuring the performance of the influencer marketing campaigns
- Identifying the objectives of the influencer marketing campaigns
- Strategies to work with the influencers
- Finding influencers with free and paid methods
Prerequisites
These are the best influencer marketing lessons. For enrolling in the course, you require a fundamental knowledge of social media.
Who should take this course?
It is one of the top influencer marketing courses for:
- People who wish to learn influencer marketing and its strategies
- Anyone interested in making influencer marketing campaigns
- People who have to work with influencers
Review by Mahdi I. :
“Really nice course about influencer marketing. Grateful for all the knowledge in such a short time
3. Influencer Marketing: Hire Right Influencers & Track Results – [Udemy]
| Rating | 4.3 |
| Enrolled | 1,394 students |
| Duration | 5.5 hours on-demand video |
| Instructor | Alex Genadinik |
| Certification | Yes |
| Paid | Yes |
| Return or refund policy | 30-Day Money-Back Guarantee |
| Cons | The course is majorly centered on Google and Facebook ads. It would be advisable to add more content in the other sections too. |
Next, we have a bestseller influencer marketing certification. As you know, influencer marketing is hugely popular today. However, it, too, has its share of pitfalls. With these influencer marketing classes, you will learn to overcome these pitfalls and generate sales and traffic.
Further, these are the best influencer marketing lessons as the instructor for the course is quite responsive. In 99 percent of cases, the doubts and the student’s queries are solved in only 24 hours.
Learning Outcomes
This influencer marketing course will teach you about:
- Finding and hiring the influencers for promoting your business
- Boosting your brand and company’s popularity
- Using tools and strategy to discover the best influencers for your brand
- Understanding how much an influencer will cost as per their reach
- Using retargeting ads to get traffic back that was initially sent by your influencers
- Knowledge of when you must run ads vs. when to do influencer marketing
- Spotting fake influencers
Prerequisites
It is a basic-level best influencer marketing training program. There are no prerequisites associated with these influencer marketing classes.
Who should take this course?
It is the best influencer marketing course for entrepreneurs who wish to grow traffic, sales, and brand value.
Review by Jacqueline S. :
“I learned how to choose influencers and how to find good ones and how to pitch them. Well rounded introduction to influencer marketing. I just saw there is a lot of new content added. Thanks.
4. Influencer Marketing: Launch Powerful Campaigns In 10 Steps – [Udemy]
| Rating | 4.9 |
| Enrolled | 44 students |
| Duration | 2 hours on-demand video |
| Instructor | Nik Swami |
| Certification | Yes |
| Paid | Yes |
| Return or refund policy | 30-Day Money-Back Guarantee |
| Cons | The range of the course is very limited. |
Next best influencer marketing classes are again presented to you by Udemy. Enrolling in this best influencer marketing certification gives you access to the top-notch knowledge of launching a good campaign.
Moreover, a great advantage of this course is that, upon enrolment, you will have access to the instructor’s team to help you with your doubts.
Learning Outcomes
You have several things to grasp in this influencer marketing training. Some of them are addressed below:
- Planning the influencer marketing strategy to follow
- Discovering some influencers suitable for your plan and budget
- Assessing and screening the influencers to find the best ones to work with
- Getting in touch with the shortlisted influencers and persuading them to collaborate with you
- Informing them about the terms of promotion so they are aware of their role and responsibility
- Negotiating with the influencers to crack the best deal
- Paying the influencers for the promotion
- Managing the promotion launches to ensure that everything happens smoothly and you achieve the best results
- Analyzing how fruitful the campaign was and seeing which influencers brought you maximum return
- Optimizing your strategy to continue getting better results in every strategy
Prerequisites
It is the best influencer marketing course. The course is elementary and you need no prior knowledge of it.
Who should take this course?
These are the best influencer marketing classes for anyone who aspires to learn to plan, grow, and launch influencer marketing campaigns
Review by Kurt M. :
“Great amounts of resources right up front! Thank you!
5. Influencer Marketing Online Training Courses – [Meltwater Academy]
Next we have a range of courses by Meltwater Academy. They offer free best influencer marketing training. So, you can browse through their available best influencer marketing lessons, and pick the suitable course for your requirements.
A few of the top courses that caught our eye have been listed below. You can check them, and others to find the best course for your requirements. Also, there are courses for every level and skillset. You can either take them in sequence to build on your knowledge, or pick the course as per your existing knowledge.
Top Influencer Marketing Courses By Meltwater
- Influencer Marketing Certification
- Influencer Marketing with Meltwater (Klear): Foundations
- Influencer Marketing with Meltwater (Klear): Advanced
6. Influencer Marketing Masterclass To Grow Your E-commerce Biz – [Udemy]
| Rating | 4.0 |
| Enrolled | 1,404 students |
| Duration | 7.5 hours on-demand video |
| Instructor | Jason Miles and Kyle Hamar |
| Certification | Yes |
| Paid | Yes |
| Return or refund policy | 30-Day Money-Back Guarantee |
| Cons | The problem is the instructors tend to rush through the contents without a good basic introduction. It can be an issue for newbie learners. |
Not good at social media, but wish to increase your traffic? Do you want to get good results on every penny spent on marketing? Well, this is the best influencer marketing course for you. As you know, influencer marketing is a hugely solid advertising form that is easy to learn.
You need no math degree or high skill set for it. If you can be nice to people, they will want to promote your products. It is the whole focus of these influencer marketing lessons.
Learning Outcomes
In this one of the best influencer marketing training, you will learn to use influencer marketing for scaling sales and traffic.
Prerequisites
For this course, you need knowledge of sales and online marketing.
Who should take this course?
This course is for:
- Online sellers
- Small business owners
- E-commerce entrepreneurs
Review by Lara Al L. :
“Great amounts of resources right up front! Thank you!
7. Online Influencer Marketing Classes – [Skillshare]
Skillshare is the hub of online learning. On the platform, you can find a variety of influencer marketing lessons for every skill set and experience level. There are both varieties of best influencer marketing certification and non-certification courses.
You can browse through the available courses and pick the best influencer marketing course that matches your requirements.
A few of the best influencer marketing training options you can check out are:
- How to Create an Influencer Marketing Strategy for your Brand
- Influencer Marketing: The Ultimate Guide with Plan and Reporting Template
- Social Media Designing using Canva
- Influencer Marketing: Collaborate with Bloggers and Increase Your Brand Awareness
8. Become great at influencer marketing – [CXL]
With the CXL’s best influencer marketing certification course, you learn data-driven influencer marketing. Your instructor for the course is the Chief Researcher & Founder @ BrandHero, Siim Säinas.
Time and again, you may see businesses showcasing startling ROI numbers. It may leave onlookers in shock, but it can be achieved by you, too, provided you are data-driven.
Learning Outcomes
It is the best influencer marketing course to learn:
- Formulating the best campaigns, and their effectiveness
- Optimal, data-driven, and effective influencer marketing
- Planning, identification, and measurements of influencer marketing campaigns
- Ways to get maximum ROI from the marketing campaigns
- Delivering top results for your business and brand
- Ins and outs of influencer marketing
- Identifying fake and real influencers
- Engaging influencers for your campaigns
- When is influencer marketing the right step
- Converting direct response outcomes
- Picking the best strategy for your brand
- Building lasting relationships with the influencers
- Boosting your content’s reach
- Measuring the campaign results
- Avoiding prevalent influencer marketing mistakes
- Selecting the influencers that match your product or service
- Reduce business risk
Prerequisites
It is a three-hour influencer marketing training. So, you need time and patience to take the course.
Who should take this course?
These are the best influencer marketing lessons for you if:
- You work in social media marketing
- You handle the digital marketing of a company or a brand
- You are preparing a brand pitch
- You wish to boost your ROI with influencer marketing
- You are an agency marketer or a brand marketer
However, this is not the best influencer marketing course for you if:
- Your audience resides in Mainland China, where social media platforms are unique and work differently
- You already have enough experience in influencer marketing
- You are impatient and expect top results from the first campaign itself
9. Building The Brand Through Influencer Marketing – [Cornell Course]
For social media, the influencers are the actual celebrity spokespersons. When you reach out to them for influencer marketing, they crack a deal with you and promote your products. Then, their followers work as your core audience, and because they adore the influencer, they do not mind trying your product.
Hence, teaming up with the right influencer can help you reach your target audience faster to boost conversions and engagement. But, not every influencer is correct for your niche of products or services. So, with this one of the best influencer marketing training, you learn to identify the influencers who are suitable for you, your company, and your brand.
Learning Outcomes
Taking up these influencer marketing courses will teach you several things. A few of them are:
- Types and roles of influencers in social media marketing
- Discerning the fake influencers from the real ones
- Picking the right influencers for your campaign
- Develop goal-driven content strategies
- Maximizing ROI with influencer marketing
- Evaluating regulatory and ethical aspects of working with influencers
- Measuring the success of every campaign
- Drafting a suitable influencer program to materialize your social media campaign objectives
Who should take this course?
These influencer marketing lessons are suitable for
- Content marketers
- Social media managers
- Marketing channel managers
- Product managers
- Entrepreneurs
- Account executives
- Brand marketers
- Marketing communications specialists
- Copywriters
- Marketing consultants
10. Influencer Marketing Strategy Offered by Kellogg Executive Education – [Emeritus]
It is the best influencer marketing course to help you learn the tricks and tips to harness the potential of influencers to grow your brand and drive success.
The influencers have the power to persuade an audience who can avail of your product or service. As part of the course, you will learn to draft an influencer plan that helps you stand out in the market.
It is a hands-on, practical course. So, you will be working on several activities to assess what you have learned. You will be learning through the real-world examples of 30 renowned brands.
After you complete the influencer marketing certification, you will receive the digital certification from Kellogg Executive Education, provided you pass the exam. You need at least eighty percent in the exam to receive the completion certification.
Learning Outcomes
In these influencer marketing lessons, you will learn:
- Common influencer marketing mistakes and how to avoid them
- What is influencer marketing, and how should you use it?
- Integrating influencer marketing
- Bettering influencer relationships
- Selecting the right influencers
- Measuring the performance of the influencers
- Learning about the types and levels of influencers
- Assessing the success of a campaign
- Knowing which influencers you must work on repeat
- Achieving influencer marketing goals and KPIs
- Negotiating influencer contracts and pays
Prerequisites
It is an eight-week long best influencer marketing certification program. So, you must dedicate at least four to six hours per week to excel in the course.
Sign Up Here
11. Influencer Marketing – [UC San Diego Extension]
An influencer can help raise awareness amongst your target audience, popularize your product, and persuade your potential customers to engage, buy, or vote for your products.
Learning Outcomes
This is one of the best influencer marketing training to learn:
- Identifying good influencers
- Discerning between fake and real influencers
- Picking the suitable influencers for the campaign
- Making the most of the influencer measurement tools and data
- Communicating your requirements to the influencers
- Negotiating with the influencers
- Maximizing your ROI
- Managing influencer
- Tracking the success of the campaigns
- Knowing which influencers to work with again
12. Influencer Marketing Foundations – [LinkedIn Learning]
Ever since the rise of social media and a fall in the popularity of traditional marketing, influencer marketing has become hugely popular. Influencers help expand your brand’s reach and make even a new brand seem authentic. If you wish to know this and more, this is a suitable course for you.
Your instructor for this influencer marketing course is Chelsea Krost. It is a hands-on influencer marketing certification course. Upon completion, you can assess your skills by practicing the two exercise files and taking four quizzes.
Learning Outcomes
In this course, you will learn:
- The difference between different types of influencers – mega, micro, and macro-influencers
- Finding the right influencers for your brand
- Creative ways to reach your influencers
- Compensating the influencers
- Measuring the ROI
- Making your influencer marketing campaign a success
Who should take this course?
This course is meant for beginners. So, if you have no prior knowledge, this course can be a good pick for you.
Conclusion
So, these are the top 12 best influencer marketing courses. Choose a course that fits the bill for you. Happy Learning!
