People on the internet consider your presence on social media to gauge your company’s quality and trustworthiness when making purchase decisions.
Nothing ensures your audience’s trust and quality, like having thousands of dedicated and loyal social media followers on your profile.
Your social media profile should be professional and appealing, and you’ll be using stories, live streaming, and all other new features to engage your audience.
Today with increasing digitization, having an online presence is certainly very important for your brand to grow exponentially. You should learn all of this and much more with none other than these Coursera digital marketing courses.
Having enrolled and completed these Coursera digital marketing specializations makes you eligible for digital marketing jobs in the best companies.
Jump To
- 7 Best Coursera Specialization & Courses for Digital Marketing
- Digital Marketing Specialization by University of Illinois
- Digital Marketing Strategy and Planning Specialization by Digital Marketing Institute
- Introduction to Digital Marketing by University of California, Irvine
- Digital Marketing Specialization by Austral University
- Social Media and Digital Marketing Fundamentals by Digital Marketing Institute
- Social Media Marketing Specialization by Northwestern University
- The Strategy of Content Marketing by University of California
- Conclusion
Top 7 Coursera Picks for Digital Marketing
Here is a list of digital marketing courses and specializations offered by Coursera:
1. Digital Marketing Specialization by University of Illinois – [Coursera]
This is the best Coursera digital marketing specialization offered by the University of Illinois which has always been the first choice of many aspiring digital marketers who want to start from basics.
There are 7 courses in this specialization that will walk you through various marketing principles. There was a time when digitization was not at all significant and everything had to be done physically. Marketing then was a very tough job which required you to spend most of your time on-field.
This course will help you identify and observe the changes that took place in marketing after the digital revolution. Many digital marketing tools discussed in these courses help enhance the consumer experience, traffic and engagement, ultimately resulting in lead generation.
Here is a list of the best Coursera digital marketing certificate courses in this specialization:
- The Digital Marketing Revolution
- Marketing in a Digital World
- Digital Marketing Analytics in Theory
- Digital Marketing Analytics in Practice
- Digital Media and Marketing Principles
- Digital Media and Marketing Strategies
- Digital Marketing Capstone
| Certification | Only in the paid version |
| Paid | Yes |
| Duration | 5 hours per week for eight months |
| Students Enrolled | 11,952 |
| Instructors | Aric Rindfleisch, Kevin Hartman, Mike Yao and Vishal Sachdev |
Learning Outcomes
In the mentioned Coursera digital marketing courses, you will learn:
- The objectives behind the collection of user data and its analysis.
- Recognize theories and methodologies for assessing customers’ digital behavior.
- The various tools used for analyzing user engagement.
Prerequisites
To earn the Coursera digital marketing certificate, you must have:
- Some familiarity with data analytics can be helpful.
- Keep your stationeries ready for taking notes.
- You should have a proper internet connection.
Who should take this course?
This specialization offered by Coursera can be useful for:
- Individuals new to Digital Marketing.
- Social Media Marketers who want to upskill.
- Business owners looking for more leads.
2. Digital Marketing Strategy and Planning Specialization by Digital Marketing Institute – [Coursera]
This is a specialization series of best Coursera digital marketing courses brought to you by the Digital Marketing Institute, which has been setting standards in digital marketing certification in almost a hundred countries.
In this series of courses, you will learn to think in terms of strategizing to convert your audience into paying customers. It will also enable you to view and use the changing trends as business opportunities and sometimes set one.
The presence of a brand, be it online or offline, plays a very important role in increasing its credibility and building trust among its audience.
These factors ultimately result in revenue generation. In this course, you will be well acquainted with concepts like inbound and outbound channels.
Below is a list of courses under this Coursera digital marketing specialization program:
- Digital Strategy and Business Opportunity
- Digital Channel Planning and E-Commerce Strategy
- Digital Leadership and Digital Strategy Execution
| Certification | Only in the paid version |
| Paid | Yes |
| Duration | 4 hours per week for three months |
| Students Enrolled | 4621 |
| Instructors | Digital Marketing Institute with Cathal Melinn |
Learning Outcomes
This specialization has one of the best courses where you shall gain an understanding of:
- How the dynamic digital environment affects consumer demands.
- How collecting and analyzing consumer data can help you reach out to your audience effectively.
- Using content marketing tools and techniques to increase engagement.
Prerequisites
To learn effectively from this specialization series, you should consider having:
- An uninterrupted Wi-Fi or a 4G connection to prevent buffering.
- An understanding of the basic marketing terminologies like sales funnel, traffic, engagement, etc.
- A computer or any other device that can be used to access the course.
Who should take this course?
Completing this one of the best Coursera digital marketing specialization can prove to be beneficial for:
- Corporate digital marketers who wish to boost their career and acquire a senior position in their company.
- Freelance digital marketers who wish to deliver better to their clients.
- Anyone who owns a business or has been given the responsibility of lead-generation in one.
3. Introduction to Digital Marketing by University of California, Irvine – [Coursera]
It is one of the most popular and best Coursera digital marketing courses where the instructor has expertly combined all areas of digital marketing. Every topic is well-explained in both voice and video, with pertinent examples.
This course is unlike any other since it strives to help you learn how all of the digital marketing elements fit together to produce an integrated, seamless strategy.
It’s an excellent primer for entrepreneurs and marketing professionals who want to learn how to create digital marketing strategies.
| Rating | 4.8 |
| Certification | Only in the paid version |
| Paid | Yes |
| Duration | 9 hours on-demand video |
| Students Enrolled | 2466 |
| Instructors | Steve Fritzenkotter |
Learning Outcomes
Having earned this Coursera digital marketing certificate proves your knowledge about:
- Search engine optimization and its use to enable audience and potential customers to find you.
- Social media marketing which enables you to use these platforms to better connect with audience.
- Brand reputation management which means taking control of how people look at you.
Prerequisites
This is the best digital marketing course on Coursera which requires you to have:
- No prior knowledge to study digital marketing
- Access to accounts on different social media platforms is desirable for you to apply the concepts practically.
- Being a comprehensive course, note-taking equipment becomes a necessity.
Who should take this course?
These courses are a valuable learning resource for:
- Solopreneurs must go through this course to boost their sales.
- Social Media Managers who manage company pages or personal accounts.
- Experienced Digital Marketers who want to update their existing knowledge.
Review by AA. :
“It is better to add more explanation about the difference between choosing keyword in PPC and SEO.
4. Digital Marketing Specialization by Austral University – [Coursera]
These Coursera digital marketing courses cut through the hype and buzz words surrounding digital advertising to give you a thorough understanding of the various types of digital ads and tactics, how they’re purchased, and how much they cost.
It also teaches you about the targeting options available and how to create your own digital market strategies based on specific goals associated with your business objectives.
If you’re a business owner, working in advertising sales, want to enter into marketing, or just want a more holistic grasp of digital advertising, below listed are courses covered in this specialization for you:
- Pillars of Digital Marketing
- Social Network Strategies
- Digital Advertising with Google AdWords
- Programmatic Media Buying: Online Advertising in Real Time
- Final Project – Specialized Program in Digital Marketing
| Certification | Only in the paid version |
| Paid | Yes |
| Duration | 5 hours per week for five months |
| Students Enrolled | 36,594 |
| Instructors | Sebastian Camiser, Francis Albarello, Paul Croce, Paul Grimoldi and Andres Mociulsky |
Learning Outcomes
In this best Coursera digital marketing specialization program, you will learn about:
- Comprehending and coordinating large-scale digital marketing projects.
- Implementing and monitoring the digital marketing strategies.
- Using social media to reach out to people, connect with them and get their feedback.
Prerequisites
To enroll in the course, you are required to have:
- A fast internet connection to ensure an uninterrupted flow of learning.
- Note-taking gears
- Some familiarity with the digital marketing terms can make your journey through this course a lot easier.
Who should take this course?
Earning this best Coursera digital marketing certificate will benefit:
- Experienced affiliate marketers who want to shift to digital marketing.
- Social media marketers who want to increase traffic and engagement on their client’s website.
- Start-up owners and founders who want their work to be recognized over the internet.
5. Social Media and Digital Marketing Fundamentals by Digital Marketing Institute – [Coursera]
Social media is a strong and entertaining tool that can help you reach hundreds of new consumers every day! There are billions of social media users, and mastering some basic ways to get targeted followers may help your business grow considerably.
This Coursera digital marketing certificate program begins with the fundamentals, teaching you how to construct a compelling, professional presence for your business on multiple social media sites to effectively appeal to your potential customers.
Even if you’ve previously created an account, it’s critical to know that you’ve done it in the best possible way for social media development and promotion!
Next in this one of the best Coursera digital marketing courses, you’ll discover how to get hundreds of followers, comments, and likes for your company’s account every day by utilizing wonderful advertising marketing techniques.
| Rating | 4.7 |
| Certification | Only in the paid version |
| Paid | Yes |
| Duration | 10 hours on-demand video |
| Students Enrolled | 9364 |
| Instructors | Digital Marketing Institute with Cathal Melinn |
Learning Outcomes
It is the best digital marketing course on Coursera. Here you will get familiar with:
- Evolving consumer behavior and expectations as a result of digital, social, and mobile technologies.
- How to use content marketing to reach and engage your audience to build credibility.
- How to design an effective sales funnel for your audience to ensure a higher conversion rate.
Prerequisites
To enroll in these Coursera digital marketing courses, you require:
- No prior experience or knowledge
- A practical and feasible approach
- An electronic device like a computer, tablet, or mobile phone to access the course.
Who should take this course?
These social media and digital marketing courses are specially designed for:
- Social media managers who wish to create an engaging audience for their clients.
- Any individual interested to learn about the basic fundamentals of digital marketing.
- Small business owners who wish to increase their sales.
Review by MG. :
“Very helpful. Structured and easy to understand. Pacing is also just right to accomplish all the tasks. I also like the idea of peer reviews.
6. Social Media Marketing Specialization by Northwestern University – [Coursera]
These Coursera digital marketing courses will help you become a great Social Media Marketer. You’ll discover the concepts and tactics used by the greatest brands to develop high conversion rates effectively.
You will also learn about advertising strategies for companies and clients on social media and the tools and practices used by leading brands to build brand recognition on social media.
Facebook, Twitter, Instagram, Pinterest, Google, YouTube… this course covers all aspects of social media marketing. All marketers and company owners need to know how to optimize their social media accounts.
- What is Social?
- The Importance of Listening
- Engagement & Nurture Marketing Strategies
- Content, Advertising & Social IMC
- The Business of Social
- Social Marketing Capstone Project
| Certification | Only in the paid version |
| Paid | Yes |
| Duration | 2 hours per week for seven months |
| Students Enrolled | 85,613 |
| Instructors | Randy Hlavac |
Learning Outcomes
In this Coursera digital marketing specialization, you will get to know:
- Planning a business model to generate sales over social media.
- Using influencer marketing as a tactic to build trust among the audience.
- Using web analytics to regularly inspect the performance.
Prerequisites
To achieve this best Coursera digital marketing certificate, you shall need:
- A fast internet connection to learn seamlessly.
- A fundamental idea of various social media platforms can be very helpful for you in the course.
- Taking notes might help you revise the previous classes while not having to go through everything again and again.
Who should take this course?
It is the best digital marketing course on Coursera and is suitable for:
- Businesses and startups who want to build their brand awareness over social media.
- Social media marketers responsible to market the brand’s products over social media.
- Digital marketers who want to build a better understanding of social media marketing.
7. The Strategy of Content Marketing by University of California – [Coursera]
Learn how to utilize content marketing to grow your brand, create more leads, boost sales, and enhance client loyalty. In these best Coursera digital marketing courses, you’ll discover how to make a content marketing strategy that won’t overwhelm you and is reasonable in terms of your resources and time.
You will also get to learn about the various copywriting skills used to write compelling copies that make your audience take some action, be it visiting a landing page, liking your content, or buying your product.
| Rating | 4.5 |
| Certification | Only in the paid version |
| Paid | Yes |
| Duration | 19 hours on-demand video |
| Students Enrolled | 290,639 |
| Instructors | Sonia Simone |
Learning Outcomes
You need to learn in detail about the following to achieve the Coursera digital marketing certificate.
- How to develop and implement a content marketing strategy.
- Different effective strategies used by top brands and digital marketers to increase customers.
- Copywriting which compels the audience to take a particular action when they visit your client’s website or page.
Prerequisites
For this Coursera digital marketing specialization course, you must have:
- You require no previous experience or knowledge to enroll in this course. But, some insight into data analytics can help you with this course.
- An internet-enabled device to access this course.
- Being a comprehensive course, you need to keep your note-taking tools with you.
Who should take this course?
This is the best digital marketing course on Coursera which is meant for:
- Social media marketing novices who need to learn everything from scratch.
- Seasonal digital marketers who need to brush up their skills.
- Copywriting beginners who want a basic understanding of how to write compelling copies.
Review by SR. :
“Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course
Conclusion
In this list of best Coursera digital marketing courses, we came across many individual courses and specializations offered by Coursera.
All these courses are in collaboration with some of the most prestigious universities in the world. These courses will build a concrete understanding of the digital marketing goals and help you execute the proven techniques and tactics to grow a business.
These are the best Coursera digital marketing specialization programs to provide you with a complete understanding of digital marketing strategies and help you learn the skillsets that will help you land your dream job.
