13 Best Content marketing Classes With Training-Be A Pro!

 Best Content Marketing Courses
 

If numbers are to be believed, a 2021 survey suggests that over ninety percent of marketers regarded content marketing as the most effective means to reach existing customers and target new ones.

 

Of the companies already employing content marketing as a popular channel for marketing, seventy-five percent have increased their content marketing budgets.

 

It is in fact necessary to do so as the Smart Insights reports suggest that every minute about 500 hours of content is uploaded on YouTube, 350 million tweets go live on Twitter, and 78 million posts are published on WordPress. Hence, it can be easily determined that content marketing is quite a competitive field.

 

Jump To

  • Intro To Content Marketing
  • 13 Best Content Marketing Courses Online
    1. Content Marketing Masterclass: Create Content That Sells – [Udemy]
    2. Content Marketing: Grow Your Business with Content Marketing – [Udemy]
    3. The Strategy of Content Marketing – Offered by University of California, Davis – [Coursera]
    4. Content Strategy for Professionals Specialization – Offered by Northwestern University – [Coursera]
    5. Content Marketing 2022. Content that Sells! – [Udemy]
    6. Content Marketing – [LinkedIn Learning]
    7. Content Marketing Course: Get Certified in Content Marketing – [HubSpot Academy]
    8. Content marketing – [SkillShare]
    9. Content Marketing – [Digital Marketing Institute]
    10. SEMRUSH Content Marketing Toolkit Course – [SEMRUSH Academy]
    11. Content Marketing and Strategy: Brand and Business Growth – [Northwestern University]
    12. Content Marketing Fundamentals Course with Ashley Segura – [SEMRUSH Academy]
    13. Promote a business with content – Offered by Google Digital Garage – [Learn Digital]
  • Conclusion
  •  

    What Is Content Marketing?

    Content marketing is an excellent marketing method that helps distribute and create relevant, valuable, and consistent content for the target audience. The primary goal of content marketing is to provide the audience with content that helps the audience overcome its challenges and better their quality of life.

     

    When the audience regularly engages with your content, they see you as a trusted leader with solutions to their woes.

     

    With the ever changing marketing dynamics, marketers must take the time and effort to learn this skill in detail.

     

    If you too are a marketer, you can enroll in content marketing courses online and understand its ins & outs. There is no dearth of content marketing classes online. But, make sure to pick the best content marketing training program for your experience level.
     
    So, to help you make an informed decision, our team did some research and presents a list of some of the top content marketing lessons.

     

    Learn Content Marketing Online: Top Courses and Classes

    1. Content Marketing Masterclass: Create Content That Sells – [Udemy]

    Content Marketing Masterclass
     

    Rating 4.4
    Enrolled 17,129 students
    Duration 3.5 hours on-demand video
    Instructor Brad Merrill
    Paid Yes
    Certification Yes
    Return or refund policy There are two options:

    1.       Subscribe to the plan – a 7-days trial, followed by a monthly subscription.

    2.       Alternatively, you can pay for the course as a personal plan and get a 30-day moneyback guarantee on it.

    Cons A significant chunk of the course is general information, readily available (for free) on the internet. Though the data, on the whole, is excellent, but some students may not find it very economical.

     

    Ranked at the top of our list is the best content marketing certification online by Udemy. It is a comprehensive guide to help grow your business using digital content as your savior.

     

    Across the course, you will learn all it takes to plan and execute a content marketing strategy that can take your business forward. After you finish the course, you will have all the necessary tools to market your products and services.

     

    Learning Outcomes

    It is a good content marketing training program. As part of this course, you will learn several things listed below:

    • Fundamentals of content marketing
    • What is content marketing, how does it works, and what ways to tell a compelling story
    • Boosting your traffic, sales, and brand recognition with the power of digital content
    • Elevating your business from scratch
    • Building on your existing business strategy
    • Collecting and analyzing the data for result measurements and optimizing the future campaigns
    • Knowledge of external marketing channels, such as Instagram, Twitter, and Facebook
    • Optimizing your website for content marketing
    • Learning about the cognitive buying journey and ways in which your content can motivate people to take action
    • Understanding the different kinds of content
    • Driving portfolio user action
    • Repurposing the content that you already have
    • Designing a system to yield new content ideas constantly
    • Learning about effective content writing and becoming a better writer
    • Copywriting tips and tricks
    • Promoting your content
    • Generating valuable content consistently
    • Optimizing the search engine on your website to ensure a constant stream of traffic
    • Getting to know your audience better
    • Driving traffic from different sources
    • Using content to build an effective sales funnel
    • Growing your email list
    • Making your website a lead generation machine
    • Understanding the different kinds of content
    • Learning the email marketing concepts to boost your email list and bring more people into the sales funnel
    • Forming deeper relationships with the audience

     

    Prerequisites

    It is one of the best content marketing courses online. You need no prior knowledge or experience for the course.

     

    Who should take this course?

    These content marketing lessons are suitable for anyone who wishes to grow a business with content marketing. Further, the course will benefit:

     

    Tania G.

    “It is a very good course, and it has indeed given me the much-required confidence and knowledge boost.

     

     

    2. Content Marketing: Grow Your Business with Content Marketing – [Udemy]

    Content Marketing: Grow Your Business with Content Marketing
     

    Rating 4.3
    Enrolled 187,918 students
    Duration 5.5 hours on-demand video
    Instructor Phil Ebiner and Video School
    Paid Yes
    Certification Yes
    Return or refund policy 30-Day Money-Back Guarantee
    Cons The instructor should try a more engaging method of teaching.

     

    These are one of the best content marketing classes to familiarize you with all the steps to publish, create and promote your content, and achieve bigger goals. If you employ all the techniques learned in the course in practice, you will be able to grow your business and take it to newer heights.

     

    Learning Outcomes

    It is a comprehensive content marketing certification online. It will teach you several things like:

    • Knowing the importance of content marketing in modern business
    • Using content marketing to boost your business
    • Creating marketing funnels that work
    • Publishing content in the right place and format
    • Turning strangers into repeat customers
    • Familiarity with the best practices to write good content – audio content, video content, or text content
    • Promoting your content to get more engagement and views
    • Knowledge of your target audience
    • Getting more potential customers, subscribers, and followers
    • Understanding the right platform for different kinds of content
    • Drafting content ideation and creation system which is impressive and achievable
    • Knowledge of different types of content and finding the best style for your business
    • Using social media to deliver and promote your content
    • Measuring the content marketing results
    • Understanding your business goals and formulating a strategy to achieve it
    • Creating content that can help you reach your customer
    • Repurposing the content as required
    • Drafting funnels to turn potential customers into returning customers

     

    Prerequisites

    It is one of the best content marketing courses online. It is an elementary level class with the best content marketing training. So, you need no prior knowledge or experience for it. Your instructor will start from the fundamentals.

     

    Who should take this course?

    These content marketing classes are suitable for:

    • Anyone who wishes to grow their business
    • Beginners new to online digital marketing strategy
    • Freelancers
    • Entrepreneurs
    • YouTubers
    • Social media influencers
    • Online course creators
    • Anyone who aspires to grow their business with honest and fool-proof sales techniques

     

    Mohammed T.

    “I would say this is a very good course for the ones who are completely new to Content Marketing. All the basics are covered with case studies.

     

     

    3. The Strategy of Content Marketing – Offered by University of California, Davis – [Coursera]

    The Strategy of Content Marketing
     

    Offered by University of California, Davis
    Rating 4.5
    Enrolled 292,316 already enrolled
    Duration Approx. 19 hours to complete
    Instructor Sonia Simone
    Paid Yes
    Certification Yes
    Return or refund policy 14-Day Money-Back Guarantee
    Cons The course lacks organization. Also, the podcasts seem more like a company promotion than actual learning material.

     

    This best content marketing training is a partnership between UC Davis Continuing and Professional Education and Copyblogger, a recognized content marketing authority. It is a 100% online course with flexible deadlines. You can start and finish at your timeline.

     

    Learning Outcomes

    It is one of the best content marketing courses online for you to learn:

    • The primary content marketing strategies to acquire and retain your customers
    • Developing, organizing, and implementing a good content marketing strategy
    • Measuring the effectiveness of content marketing
    • Analyzing your content marketing strategy
    • Crafting your professional brand and authority via content marketing
    • Writing an excellent copy
    • Building your own brand with content marketing
    • Using a strategic framework when writing
    • Putting your ideas into action

     

    Learner Career Outcomes

    • After completing these top rated best content marketing classes, twenty-eight percent of learners started a new career.
    • After finishing these content marketing lessons, thirty-three percent of learners received a tangible career benefit.

     

    Prerequisites

    It is one of the intermediate-level content marketing courses online. Hence, you must take this best content marketing training if you have prior experience.

     

    SR.

    “Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course.

     

     

    4. Content Strategy for Professionals Specialization – Offered by Northwestern University – [Coursera]

    Content Strategy for Professionals Specialization
     

    Offered by Northwestern University
    Rating 4.6
    Enrolled 17,612 already enrolled
    Duration Approximately 4 months to complete. Suggested pace of 2 hours/week
    Instructor Randy Hlavac, John Lavine, and Candy Lee
    Paid Yes
    Certification Yes
    Return or refund policy There are two options:

    1.       14-Day Money-Back Guarantee if you pay for the certification.

    2.       If you opt for a free trial and then pay for the course, you cannot seek a refund.

    Cons Some content marketing classes seem rudimentary in the specialization.

     

    These are elaborate content marketing lessons and you can find the five best content marketing courses in this specialization. To make it convenient for the learners, the instructor has divided the whole specialization into four three-week courses.

     

    As part of this course, you will learn some of the best practices from recognized experts and industry leaders on creating engaging content across different media platforms that your target audience values.

     

    Once you are through with the best content marketing training, you will work on a capstone project, which allows you to apply the skills acquired throughout the course.

     

    Learning Outcomes

    In this best content marketing certification online, you will learn:

    • How to engage the audience with strategic storytelling
    • Employing tools and techniques to catch the interest of your audience
    • A detailed guide on content management
    • Interacting with several digital communities
    • Maximizing the impact of your content
    • Employing a human-centered design
    • Actionable ways to boost your internal and external audience
    • Expanding the reach of your content

     

    Who should take this course?

    It is one of the best content marketing courses online for beginners. So, if you wish to improve your or your organization’s brand, this is the course for you.

     

     

    5. Content Marketing 2022. Content that Sells! – [Udemy]

    Content Marketing 2022. Content that Sells
     

    Rating 4.3
    Enrolled 44,660 students
    Duration 1.5 hours on-demand video
    Instructor Anton Voroniuk
    Paid Yes
    Certification Yes
    Return or refund policy 30-Day Money-Back Guarantee
    Cons The topics should be explained in greater detail.

     

    It is a short but the best content marketing training that teaches you an impactful strategy to convert your potential target audience into loyal customers.

     

    As part of the course, you get structured lessons with practical exercises that can help you practice what you have learned.

     

    You also receive a free copy of the book written by the instructor – “Cutting-Edge Digital Marketing. How to attract customers and increase online sales.”

     

    Learning Outcomes

    It is one of the best content marketing courses online. As part of this course, you will learn the following:

    • Creating an incredible content marketing strategy
    • Finding the suitable audience for your content
    • Drafting an excellent content plan
    • Getting subscribers and loyal customers for your content
    • Creating content that sells
    • Searching popular keywords for your content
    • Mastering analysis services
    • Optimizing your content for greater visibility

     

    Prerequisites

    It is an elementary content marketing certification online. So, you need no prior knowledge or training for these content marketing classes.

     

    However, as it is a hands-on project, you must have an active online project to work on. When you work on the tasks along, it boosts your understanding.

     

    Who should take this course?

    These content marketing lessons are meant for:

    • Anyone who wishes to acquire digital marketing skills
    • Marketers who want to create content that sells
    • Social media management marketers
    • Entrepreneurs who desire to promote their project online
    • Digital marketers who want to be pros at creating an effective content marketing strategy
    • Content marketers yearning to create a content plan

     

    Nawar Abbas A.

    “Thank you so much for the course I really needed a start in this field and I will continue with your other courses as well. I believe they will be a good source of info to my new direction in my career.

     

     

    6. Content Marketing – [LinkedIn Learning]

    Content Marketing
     

    LinkedIn Learning has several best content marketing courses online. On their platform, you can find the best content marketing training. There are classes by recognized professionals, universities, or colleges.

     

    You can find content marketing classes for every experience or skill level. You can find both paid and several free courses. On LinkedIn Learning, there will always be a course for your requirement.

     

    A few of the top content marketing lessons that you can check out are:

     

     

    7. Content Marketing Course: Get Certified in Content Marketing – [HubSpot Academy]

    Content Marketing Course
     

    Need a free content marketing certification online? If yes, this is one of the best content marketing courses online for you. There are twelve lessons, fifty-four videos, and eleven quizzes in this content marketing training. It is a six-hour and twelve minutes long course.

     

    Learning Outcomes

    In these content marketing lessons, you will learn:

    • How to be an effective marketer
    • Producing effective content on a routine basis
    • Becoming a strategic and robust content marketer
    • Repurposing content
    • Creating content that humans and search engines love

     

    Who should take this course?

    This course is meant for:

    • Marketing Professionals
    • Inbound Professionals
    • Content Producers

     

     

    8. Content marketing – [Skillshare]

    Content marketing
     

    On Skillshare, too, you can find a variety of content marketing courses online. They have content marketing classes for beginners, intermediate learners, and advanced learners.

     

    You can filter and find the content marketing training according to class length and its learnings to pick the best course. At Skillshare, you can find the best content marketing certification online for all skill levels and expertise.

     

    A few of the top courses you can check out are:

     

     

    9. Content Marketing – [Digital Marketing Institute]

    Content Marketing – [Digital Marketing Institute]
     

    It is free content marketing training that takes you through the fundamentals of content marketing to formulate an effective marketing strategy.

     

    Learning Outcomes

    In these best content marketing classes, you will learn:

    • Different content styles, formats, and types
    • Maximizing ROI with content marketing
    • Benefits of content marketing
    • Growing your audience
    • Recruiting brand advocates
    • Bettering search engine optimization
    • Lead generation
    • Converting potential audiences into customers
    • Accentuating your understanding of the customers
    • Analyzing the implemented strategy

     

     

    10. SEMRUSH Content Marketing Toolkit Course – [SEMRUSH Academy]

    SEMRUSH Content Marketing Toolkit Course
     

    It is one of the best content marketing courses online. The course is free and comprises nine video lessons taught by the industry expert Ashley Ward.

     

    It is a three-hour best content marketing certification online, and after completing the course, you can practice the exercises and quizzes to assess your understanding. On passing the SEMRUSH Content Marketing Toolkit Exam, you will bag a personalized certification.

     

    Who should take this course?

    These are the best content marketing classes meant for:

    • Anyone interested in marketing strategy
    • People who wish to learn the use of SEMRUSH in content marketing

     

     

    11. Content Marketing and Strategy: Brand and Business Growth – [Northwestern University]

    Content Marketing and Strategy: Brand and Business Growth
     

    It is a short best content marketing training that spans over six weeks, excluding the orientation. You will have to put in an effort of about seven to nine hours every week to complete the course. These are 100% online content marketing lessons. So, you can take them at your timeline and schedule.

     

    Learning Outcomes

    This course will teach you:

    • How to formulate a content marketing strategy
    • Practical and critical things to devise a strategic plan for your content
    • Reaching your target audience
    • Knowing your target audience
    • Assessing the results of the plan

     

    Who should take this course?

    These are the best content marketing classes for you if:

    • You wish to learn the strategic value of content marketing and creation
    • You are a brand strategist, content consultant, content manager, or marketing manager
    • Anyone who wishes to improve engagement with top-quality content
    • An entrepreneur who wishes to harness the power of social media, communication, and storytelling to expand your brand

     

     

    12. Content Marketing Fundamentals Course with Ashley Segura – [SEMRUSH Academy]

    Content Marketing Fundamentals Course with Ashley Segura
     

    With this best content marketing training, you will learn the ins and outs of content marketing, and using content to market and promote your brand. These are thirteen lessons in the course by Ashley Segura.

     

    It is a two-hour best content marketing certification online and is 100% free. There is also a quiz in the end, and if you pass the quiz, you will earn a personalized certification.

     

    Who should take this course?

    This course is meant for people who wish to be:

    • Content marketers
    • Brand strategists
    • Digital marketers
    • SEO experts
    • Anyone who wishes to promote their brand online

     

     

    13. Promote a business with content – Offered by Google Digital Garage – [Learn Digital]

    Promote a business with content
     

    Last we have a course by Google that can teach you all the skills to get your brand noticed and connect with your customers on social media with content marketing.

     

    It is a free, three-hour course. You will find video tutorials that come with unlimited access. After every lesson, there are assessment questions to test your knowledge.

     

    Learning Outcomes

    This course will teach you:

    • Content marketing tips and tricks
    • Video marketing
    • Social media marketing with content
    • SEO

     

    Who should take the course?

    The course is for beginners.
     

     

    Conclusion

    So, these are the top thirteen content marketing courses online. Through this guide, we have tried to include all details about these content marketing training courses. However, if you wish to read more about them, please click on the annexed link and find the necessary data. It can help you make a more informed decision.

     

    Best Content Marketing Courses Reviewed by 10 Content Marketers 4.8