We live in a hyper-connected world; wherein there is a lot of competition and noise. Consequently, marketing and branding have grown dramatically both in importance and influence. Both mature businesses and startups seek long-term profitability and growth, and it is more complicated to come by amidst all this clutter and chaos. The brands’ role in all this is to help people simplify choices, distill information, and make decisions.
A business can see long-term profitability and growth solely by offering a hugely differentiated service or product. If you fail to provide the same, you may find yourself at the bottom of the race, and that too at a price, which may not be easy to bear for most of you.
To prevent this from happening, you need to enroll yourself in one of the internet’s best brand management courses. Now, the thing with brand management courses online is that the options are endless, but which amongst them is the ideal brand manager course online can be a hard nut to crack.
Fret no more. Along with a team of top management consultants from across the world, we shortlisted a list of eight best brand management courses. Before we begin with the explanation of these best brand management courses, you need to know that the courses have been selected based on the following parameters:
- The inclusion of the certification (or not)
- Price of the course
- Experience and the qualifications of the instructor
- The resources you get with this course
- The online ratings and reviews of this course
Best Brand Management Courses
- Brand Management: Aligning Business, Brand And Behaviour – Offered By University Of London (London Business School) – Coursera
- Brand And Product Management – Offered By IE Business School – Coursera
- Strategies That Build Winning Brands – Kellogg School Of Management
- Brand Management: Build Successful Long Lasting Brands – Udemy
- Brand Management – Cornell Certificate Program – eCornell
- Brand Building For Startups: How To Win Consumer Mind? – Udemy
- Brand Management – UCLA Extension
- Branding Foundations – Lynda
8 Top Courses and Certifications For Brand Management
1. Brand Management: Aligning Business, Brand and Behaviour – Offered by University of London (London Business School) – Coursera
What is this course about?
At the top of our list for the brand management courses online is the Coursera course offered by the London Business School. It is a very highly rated course with a rating of 4.9, and over 1.5 lac students have already enrolled for this course.
In this brand management certification online course, you will be learning from Professor Nader Tavassoli of London Business School. Your instructor, through this course, attempts to contrast traditional approaches to branding – where brands are a visual identity and assurance to the customers – to brands as a customer experience delivered by the whole organization. The course provides a brand workout for your personal brands and guest videos from top branding professionals.
The objective of this course is to modify the conception of brands as being an organization’s visual identity. The visual identity includes the brand logo and image. Through this course, you will understand that brands are an external promise to the customers and a means to execute the business strategy under culture change and internal brand-led behavior.
We have ranked this course high on our brand management courses online list because it comes with a shareable certificate. This certificate can be downloaded and printed and included in your CV. Alternatively, you can even share the certificate you get from this brand management training on your LinkedIn. Either way, this course will better your chances of landing a job.
It is one of the top-liked brand management courses online and is 100% online. So, you can start online and learn at your schedule. The course has flexible deadlines. You can conveniently set the deadlines according to your schedule and reset as you like.
What will you learn?
Through this brand management training, you’ll learn the following:
- How to build a brand from a broad organizational perspective
- How to lead a brand-led cultural change with human resource practices at the core
- How to build brands across different cultures and geographies in multi-brand companies
- How to measure a brands’ health in new ways, that is, internally in addition to externally
- How to value & capture returns to brands across the organization – introduction to the concept of employee-based brand equity – and how it differs from brands’ valuation as intangible assets.
Skills you will gain.
Through this brand management training, you will acquire a bunch of skills too. These include:
- Understanding brand management and its evolving techniques
- Motivation to engage in delivering your brands – regardless of where you are in your organization
- Ability to convert your learnings into action.
Learner Career Outcomes
Upon completing this brand manager course online, students have seen remarkable results.
- 23% of students who took this brand management training started a new career
- 25% of students who took this brand management training got a tangible career benefit from this course.
- 13% of students who took this brand management training got a pay increase or promotion.
What do you need?
This is beginner-level brand management training. So, you do not need any past knowledge or experience to take this one of the best brand management courses. However, you need to understand that it is a 17-hour course. So, motivation to learn and the time to complete the course are mandatory.
Further, the course is in the English language. So, you must be fluent in the language. You can get the subtitles in Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, and Spanish.
Review AS:
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process. Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
2. Brand and Product Management – Offered by IE Business School – Coursera
What is this course about?
Next on our brand management courses online list is again a Coursera course. It has an excellent rating of 4.7 and is one of the top-liked brand management courses, and over 71,000 students have enrolled for this course. With this course, you will be in a position to identify the critical information required to develop a product and brand strategy, which yields both long-term value and quick wins. After you are through with this course, you will be in a position to build a plan to bring your brand strategy to action, both internally to employees and externally towards consumers.
This course will help you define the correct and proper metrics to determine the success in implementing your brand strategy and product strategy, considering any adjustments that are to be made under a test and learn methodology.
Your instructor for this course, Luis Rodriguez Baptista, is a Marketing Consultant and a professor at IE University. He will guide you through six modules that focus on comprehending the challenge of managing the products through their ‘life-cycle’ and ends with learning how to equip your employees with knowledge of how to deliver on your brand promise.
What’s more? In this Coursera’s one of the top brand management courses online, there are interviews with industry professionals and consumers. These can help you understand the importance of brand strategy. This is indeed a unique course that will equip you first to understand the importance of product and brand management and then use architecture, brand development, and portfolios to achieve success.
As this is a flexible brand management certification online course, you will bag a shareable certificate upon completing this course. This certificate can be shared on your LinkedIn, or you can include a print of it in your CV. Regardless, owning this certificate will better your prospects of landing a job. This is a 100% online course. So, you can start immediately and learn at your pace. Please bear in mind; this is Course 1 of 5 in the Marketing Mix Implementation Specialization courses.
Learner Career Outcomes
- 38% of students who took this brand management certification online started a new career after completing their brand management training.
- 36% of students who took this brand management certification online got a tangible career benefit from this brand manager course online
. 19% of students who took this brand management certification online got a pay increase or promotion after this brand management training.
What do you need?
You will have to spend about 14-hours to complete the course. So, you must have the time and the will to complete the course. The course is in the English language, but you can find the subtitles in Chinese (Traditional), Arabic, French, Portuguese (European), Italian, Vietnamese, Korean, German, Russian, English, Spanish, and Mongolian.
Review MT:
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
3. Strategies That Build Winning Brands – Kellogg School of Management
What is this course about?
The next one on our list of the best brand management courses is a course offered by the Kellogg School of Management. It is an online, 6-week course, which will require about 4-6 hours per week of effort for completion.
This course by Kellogg School of Management has found a top spot on our brand management courses online list because your instructor for the course will be Kellogg’s award-winning program faculty.
After you complete this brand management certification online course, Kellogg Executive Education will provide you with a verified digital certificate of completion. You will be graded as pass or fail in this program. To pass and acquire Kellogg’s brand management certification online, you need to obtain a minimum of eighty percent.
What will you learn?
In this brand management training program, you’ll learn:
- Develop your brand’s positioning, character, and purpose
- Evaluating the health of your brand using different approaches
- Making smart brand portfolio decisions and manage growth
- Creating effective plans for real-world scenarios
- Driving growth and defending against competitive attacks using a financial risk assessment
Who should take this course?
This is one of the best brand management courses for managers responsible for traditional branding initiatives. However, even the executives or the managers who work towards the company’s growth initiatives will find this the best brand management certification online course. Further, representatives who have a role in driving growth through customer experience touchpoints, supply chain, distribution channels, or general management will benefit from learning about the critical role brands play in driving profitable and long-term growth.
Representative roles include:
- Brand managers and directors
- Brand ambassadors such as customer experience managers
- Branding agency executives and team
- Founders/entrepreneurs
- Marketing, communication, and creative leaders
- Growth and strategy leaders, including consultants
- General managers
4. Brand Management: Build Successful Long Lasting Brands – Udemy
What is this course about?
At number fourth on our best brand management courses list is a Udemy course. This brand manager course online has a rating of 4.2.
Have you ever given a thought to the similarities between brands like Facebook, Apple, or Armani? They are looked upon as brands that can deliver something that people love – a superior product experience compared to their competitors. With this course, your instructor will provide you with a step-by-step insight into creating unique brands, which are worth your money. This brand manager course online is led by International Thought Leader on Brand Strategy Prof. Leslie de Chernatony. He is also the best seller author and professor in leading Universities.
The course begins with the foundations of brand management. It will commence by considering some of the issues involved in nurturing brands. For effective brand management, there has to be a consensus about the brand’s nature. Since brands are intangible assets, a framework will be presented to characterize the brand’s quality. One of the key problems here is that an inconsistent approach to supporting the brand may occur. Hence, a framework to manage this will be discussed. Further, you will also explore the right way to build more emotion into a brand.
More so, to launch an effective brand strategy, you need to take into consideration a pan-company perspective. This will help you comprehend the organization’s competencies, leverage corporate culture’s advantage, and identify new opportunities to deliver the brand promise. The success of any brand is not an outcome of merely focussing on the customers. It rather follows on adopting a more balanced perspective. This involves stakeholders’ perspectives too.
In this digital world, where it is easier to ape what a brand can deliver (functional values), it is way more challenging to duplicate how the brand is delivered (emotional values). Your instructor will address this in one of the sessions – how by looking inside and outside of the organization, the brands can become sustainable. It will begin by putting forth a model to strategically support and grow brands – from brand vision to brand evaluation. After this model is explained, the various elements of the model will be explored further to depict how the model can be used to develop valuable brands.
A great factor about this brand management training program is that it comes with a 30-day money-back guarantee. So, if you are not happy with what you learn, you can get your money back. The course has 5.5 hours of on-demand video, and the resources and video lessons come with lifetime access. You can view them on your TV and mobile. Upon completing the course, you will bag yourself a Udemy certificate of completion. This is a shareable certificate and can be shared on your LinkedIn or printed and included in your CV to better your job prospects.
What will you learn?
In this brand manager course online, there is a lot for you to learn, for instance:
- Planning a successful brand
- Growing your brand
- Learning how to brand 360 degrees
- Developing a valuable and lasting brand
What do you need?
To take this course, you require basic marketing and business knowledge.
Who should take this course?
This is one of the top preferred brand management courses online for:
- marketing managers
- brand managers
- marketers
- marketing students
- business owners
- start-up companies
Review Saumya Bharati:
As a marketing student, there are so many I learned about brands and the importance of their relationship with the customers.
5. Brand Management – Cornell Certificate Program- eCornell
What is this course about?
Brand management is today one of the most vital aspects of the business strategy. Brands are often at the center of successful organizations that guide actions and decisions. So, whether you are a business leader, entrepreneur, or brand marketer, this brand management certification online program offers an essential framework that helps build and manage a leading brand.
Through this brand manager course online, you will define the foundational building blocks for your brand purpose by acquiring the target audience’s knowledge and crafting integrated marketing communications. You will also identify the opportunities and threats that affect your brand’s market position and determine the potential strategies to capitalize on opportunities, strengthening your brand’s position.
Next, you will learn the proper technique to create a brand positioning strategy for your market and identify various vehicles for marketing communications, which could effectively take you to the brand’s targeted market. Lastly, you will also understand the brand assessment and management strategies for adequately allocating resources.
eCornell provides six brand management courses. You can find detail about them on their website, but we will give you a quick brief about these brand management courses online.
Course 1 – Brand Purpose
In this course, you will evaluate the brand and define the actions you can take to accentuate the brand’s performance. It will begin by exploring the elements that make some brands stand out, why certain brands appear premium, and finally, the right way to make your brand stand out. Through this course, you will develop an excellent brand purpose and learn how to monitor the market to support the brand’s longevity and strengthen the values, vision, and mission of the brand. Towards the end of this course, you will know about mission, vision, and the values your brand will hold.
Brand Strategy
Next on the eCornell’s brand management courses are the brand strategy course. In this, the focus is on optimizing the brand’s strategic approach to the market. By identifying the threats and opportunities to a brand via the Porter’s Five Forces model, you will assess how to strengthen a brand’s position. Further, you will take this analysis a notch higher with the “Z-SWOT.” In this, you will learn to identify a brand’s opportunities and threats in context to the strengths and weaknesses.
Next, you will develop an action plan, wherein you will prioritize the strategies that can enable the brand performance to be maximized. Towards the end of this course, you will have a precise strategy on how a brand can capitalize on its market position.
Brand Positioning
In this brand management training, you will assess the market to dig in opportunities for your brand. You will also learn to determine a strategy to best position the brand and build a strategy to achieve its goals. You will then use this information for a brand of your choice. Further, this course will give you a perspective to analyze the competitive space by identifying the brand attributes, which are most prolific for the end-users.
After this course, you will start using a customer-focused analysis to develop a positioning map, including competitive brands. Next, you will build an opportunity space strategy and a brand positioning strategy to penetrate the market. By the end of this, you will learn methods to enhance brands’ position in the market through complete brand position mapping.
Brand Planning
It is the process of devising the specific actions required to enable the brand to acquire the brand’s performance goals. To develop the brand plan, you must identify the opportunities to grow and develop a brand value. Here, you will refine your ability to devise a brand plan by investigating every step of the process. You will be developing a plan for an existing preferred brand. You will begin by finishing a situation analysis of the chosen brand. You will then conclude the analysis and determine the strategies and objectives of the brand. Lastly, you will create an execution roadmap to deliver on at least one of your identified strategic directions for your brand.
Brand Activation
This brand manager course online shows that brand activation is much more than clever communications or rightly placed messages. You will start by developing your brand activation skills by analyzing and identifying a target market and analyzing consumer insights that will prepare you to create an activation plan. You will then define the brand personality, purpose, and values and craft a brand positioning statement for your brand. These elements ensure the activation plan is in sync with the brand.
Next, you will also write some critical aspects of a communication brief to ensure that all the communication and messaging pieces align with the brand and with each other. Lastly, you will outline a marketing communications approach specific to your brand and your target market, which will lend itself to successful brand activation.
Brand Measurement
Last in the eCornell best brand management courses is this brand measurement course that helps assess which data sources and kinds of data are required to evaluate its performance against its objectives and determine where adjustments are needed. Further, you will practice analyzing the potential effect and identifying trends on the brand. All of these insights can be used to identify the possible options to adjust your plan to help your brand attain its objectives. Towards the end of this course, you will be able to confidently assess and analyze your brand strategies’ health and progress.
All of these courses have a course length of two weeks and a duration of three months. The class batch size is under 35 students, and you will have to put in an effort of 3-5 hours per week. This is an instructor-led 100% online course.
Key takeaways
These brand management courses online help you:
- Develop a plan that positions the brand to deliver on its marketing objectives
- Assess the progress of the brand based on data and performance indicators
- Analyze significant challenges and opportunities for your brand
- Develop your brand’s values, purpose, and positioning statement
- Optimize a brand’s position through positioning mapping
- Build a brand strategy to establish the brand in a competitive marketplace
- Maximize brand activation through superior consumer engagement
What will you earn?
With these brand management courses online, you will earn:
- 60 Professional Development Hours (6 CEUs)
- Brand Management Certificate by Cornell SC Johnson College of Business
Who should take this course?
This is one of the top brand management courses for:
- Business leaders & executives
- Brand managers
- Entrepreneurs
- PR professionals
- Marketers
- Communications professionals
6. Brand Building For Startups: How To Win Consumer Mind? – Udemy
What is this course about?
Next in line for brand management courses online is a Udemy course. This course has a rating of 4.2 and is one of Udemy’s top course for brand management.
As a brand management certification online course, it focuses on building brand equity and perception.
This brand management certification online course comes with a 30-day money-back guarantee. The course has 2 hours of on-demand video, one article, and fifteen downloadable resources, all of which come with full lifetime access. You can view the resources on TV and mobile, and upon completing the course, you will win a certificate of completion.
What will you learn?
With this brand management certification online course, you will learn:
- Why do we need to build brands?
- What is a Brand? Brand Management? Brand Building? and Brand Development?
- How to build brand equity
- How to analyze and define market opportunities
- How to be stand out and charge more for it
- How to develop a brand identity, i.e., brand brief, logo brief, etc
- Defining the unique value proposition to win
- How to set the key performance indicators (KPIs) to evaluate the completion from the agency or freelancers?
- Creating brand personality to build a relationship with your customers
What do you need?
To take this course, you require an open mind and a willingness to take action.
With this course, you can help your business establish a unique brand with a clear value proposition in a practical way that will:
- win over competitors by being outstanding and differentiated
- win consumers’ heart by defining key drivers
- ensure your brand is highly recognized and remembered
Who should take this course?
- Startup owners
- Entrepreneurs
- Small & Medium enterprises
- Brand Managers & Marketing Managers
- Students
- FMCG marketers
7. Brand Management – UCLA Extension
What is this course about?
Next on our brand management courses list is the course by UCLA extension that helps you maintain, manage, or build a company’s brand. With this course, you will learn all the tools required to establish and manage a brand successfully. The course requires as little as 11 weeks for completion.
What will you learn?
- History of branding and its development
- Practice brand development through research and hands-on projects
- How to create brand management structures for marketing, sales, advertising, and other promotional purposes
- Differentiate between brand equity and brand identity
- Learn how to extend existing brands
- Understand with the help of case studies on how brands won or lost
8. Branding Foundations – Lynda
What is this course about?
Last on our brand management courses online list; we have a course by Lynda. This course helps you regardless of whether you have an existing brand or you’re starting a new one from scratch. With this course, you will have all the framework and the tools needed to establish brand equity. It is a beginner-level course, with a duration of 52m 51s.
What will you learn?
You will learn to:
- Define brand.
- Explain the significance of brands.
- Outline the steps of the branding process.
- Identify your core values and purpose.
- Create brand drivers.
- Design your brand architecture.
- Identify and understand customers.
- Link brand to product and service.
- Manage brand equity.
Conclusion
So, these are the top brand management courses online that you can check out. You can go ahead and make your pick and find the course that best meets your need. To learn more about these courses, you can browse through the linked website. Be assured, regardless of the choice you make, there will never be any regrets.
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